Red Velvet’s Wendy is embarking on a fresh journey in her career as she officially signs with a new agency, ASND, following her departure from longtime label SM Entertainment.
The announcement came on April 25, 2025, through ASND’s official channels, where the agency revealed not only the signing but also released stunning new profile photos and a video clip to celebrate the occasion.
ASND, a rising entertainment company that recently signed five members of girl group fromis_9, expressed their enthusiasm about welcoming Wendy into their growing roster of talent.
A representative from the agency stated,
“Wendy signed an exclusive contract with ASND. We are happy to work with an artist who has proven her exceptional capabilities in various fields.”
They further emphasized their commitment to supporting both her solo and Red Velvet group activities, vowing to help her “shine even brighter.”
To mark the start of this exciting partnership, Wendy launched her own official X (formerly Twitter) account, quickly amassing attention from fans around the world.
She shared more profile shots, showcasing a sophisticated and elegant concept that highlights her versatility—not just as a singer, but also as a respected public figure and entertainer.
Wendy’s transition comes shortly after the news that both she and fellow Red Velvet member Yeri had parted ways with SM Entertainment earlier this month, as their exclusive contracts expired.
Despite their individual career moves, SM confirmed that both Wendy and Yeri will continue to promote as members of Red Velvet.
Meanwhile, Yeri is reportedly in discussions to sign with Blitzway Studios, which manages a number of notable actors, suggesting a potential shift toward acting or multi-platform projects.
Wendy, known for her powerful vocals and warm personality, has established herself as one of the standout soloists in K-pop, with a growing list of solo releases, musical appearances, and broadcast credits.
Her signing with ASND could signal a new phase of artistic growth and opportunity, allowing her to explore more personal and creative endeavors while remaining loyal to her group roots.
Fans and industry insiders alike are watching closely to see how this move will shape Wendy’s solo career trajectory.
Her grace, vocal ability, and deep connection with fans continue to make her a beloved figure in the Korean entertainment scene.
In the meantime, fans can catch Wendy on screen by watching Red Velvet’s Level Up Project 5, available now on Viki.
