BLACKPINK’s Lisa continues to dominate headlines with her global ventures, but not all of her projects are being met with unqualified praise.
On May 2, 2025 (KST), the music video for “Priceless,” a collaborative track between Lisa and American pop-rock band Maroon 5, was officially released.
Although the pairing of an internationally recognized K-Pop idol with a major Western band had all the makings of a high-profile moment, the response from fans has been surprisingly lukewarm.
In fact, much of the conversation has focused less on the music and more on the perception that Lisa is being underutilized or poorly matched with the collaboration.
While Lisa’s segment in the song was praised for its standout quality, many fans voiced their disappointment that she was involved in the project at all, particularly due to lead singer Adam Levine’s controversial personal history.
Discussions across platforms like Reddit and Instagram revealed a general sense of unease, with some listeners calling the collaboration “not worth her associating with him.”
Others noted that while Lisa’s talent clearly shines through, the song itself failed to make a strong impression—neither musically innovative nor emotionally resonant enough to leave a lasting impact.
Fans seemed to expect more from a star of Lisa’s caliber, especially after a string of highly successful solo appearances, brand partnerships, and international events that had further cemented her position as one of K-Pop’s global icons.
Her participation in “Priceless” was viewed by some as a step down rather than a strategic move forward.
For these fans, the concern wasn’t just about the quality of the song—it was about the optics.
Given Lisa’s carefully curated image and elite status in the industry, her association with an artist like Levine, who has previously faced accusations of inappropriate behavior, struck many as a misalignment.
Despite the criticism, Lisa’s core fans remain loyal and have continued to support her through social media engagement and streaming, affirming her part in the song as a highlight.
However, the situation has sparked broader conversations about how collaborations are chosen and how they reflect on the artists involved.
With Lisa reportedly turning down other major offers—such as an invitation to perform at Miss Universe—some fans are left questioning why this particular project was greenlit.
In the end, the release of “Priceless” may be remembered less for the music and more for the reactions it provoked.
It serves as a reminder that even the biggest stars must navigate complicated terrain when choosing partnerships, and that public sentiment can shift quickly when fans feel that their idols aren’t being showcased to their full potential.
For Lisa, whose star continues to rise globally, the experience may prompt more scrutiny over future collaborations—but it’s unlikely to slow her momentum for long.
