For the third consecutive month, BTS has reclaimed the top spot in the Korea Brand Reputation Index’s K-Pop boy group brand value rankings for May 2025.
The group earned 7,811,108 brand points from April 10 to May 10, 2025, maintaining their dominant position in the rankings.
Seventeen, who previously held the #1 position from January to February 2025, took second place with 5,729,258 points. Big Bang rounded out the top three with 3,381,072 points.
The rankings are based on factors such as consumer participation, media activity, communication, and community engagement.
Other notable boy groups in the top 30 include TWS, The Boyz, EXO, SHINee, Super Junior, ENHYPEN, NCT, Stray Kids, BTOB, ZEROBASEONE, ATEEZ, and more. The complete top 30 list is as follows:
- BTS
- Seventeen
- Big Bang
- TWS
- The Boyz
- EXO
- SHINee
- Super Junior
- ENHYPEN
- NCT
- Stray Kids
- BTOB
- ZEROBASEONE
- ATEEZ
- ASTRO
- INFINITE
- Highlight
- BOYNEXTDOOR
- MONSTA X
- Wanna One
- 2PM
- TVXQ
- RIIZE
- TREASURE
- B1A4
- TOMORROW x TOGETHER
- ONF
- F.T. Island
- VIXX
- Pentagon
BTS continues to lead the K-Pop industry with their significant media presence and fan engagement, securing their place as one of the most influential boy groups in the world.
