K-pop veterans HIGHLIGHT are gearing up to hit the road once again with their highly anticipated 2025 Asia tour, aptly titled “RIDE OR DIE.”
Announced on May 19, the tour will kick off with a three-day concert in Seoul from July 11 to 13, before heading to major cities across Asia including Taipei, Macau, Manila, Tokyo, Bangkok, and Kuala Lumpur.
This announcement marks a thrilling moment for fans across the region, many of whom have been eagerly waiting to see the group live again after years of limited touring opportunities.
The timing of the tour announcement couldn’t be better. HIGHLIGHT recently made waves with their latest comeback, releasing the mini album “From Real to Surreal” and its hard-hitting title track “Chains.”
The release marked a new chapter for the group, blending mature emotional depth with the signature energy that has kept them relevant for over a decade.
The album not only showcased their artistic growth but also proved their commercial strength, surpassing 100,000 sales in the first week—a personal record for the group—and earning them a win on Music Bank with “Chains.”
These milestones reaffirm HIGHLIGHT’s enduring appeal and their ability to evolve while staying true to their core identity.
The RIDE OR DIE tour stands as more than just a series of performances—it’s a celebration of their journey, resilience, and the deep bond they’ve built with fans throughout their careers.
Originally debuting as BEAST and rebranding as HIGHLIGHT in 2017, the group has overcome significant changes and challenges.
Their current momentum, both as a group and as individual entertainers, is a testament to their adaptability and staying power.
Member Son Dongwoon, for instance, continues to shine outside of music, currently appearing in the drama “Today’s Webtoon,” further expanding the group’s reach into other entertainment spheres.
This tour holds special significance as it marks their first major Asia tour in years, rekindling the live concert experience that fans have long missed.
The confirmed cities already span a diverse array of fanbases, and with such a strong start to promotions, it’s very possible more locations or encore shows may be announced in the coming months.
For now, the excitement is palpable, with fans across the continent preparing to welcome the group back to the stage with open arms and loud cheers.
Whether you’ve been with HIGHLIGHT since their BEAST days or discovered them more recently, the RIDE OR DIE tour promises to be an electrifying mix of nostalgia, reinvention, and musical excellence.
With soaring vocals, emotional storytelling, and charismatic stage presence, HIGHLIGHT is ready to remind Asia why they remain one of K-pop’s most enduring acts.
As anticipation builds, one thing is clear: this summer, the spotlight will shine brighter than ever on HIGHLIGHT.
