IVE has launched an engaging themed pop-up event titled ‘MINIVE SCHOOL in SEOUL’ that celebrates their official character line, MINIVE, allowing fans to immerse themselves in a playful extension of the group’s identity.
Running from May 22 to June 1 at Lotte World Mall, the event spans two locations—the Atrium on the 1st floor and Cine Park at the 7th floor of Lotte Cinema World Tower—offering a dynamic blend of interactive experiences and exclusive merchandise.
Each MINIVE character is thoughtfully designed by the members themselves, reflecting their individual looks and personalities, with creations such as GANGANJI by An Yujin, DAL-E by Gaeul, NAORI by Rei, CHERRY by Jang Wonyoung, CHEEZ by Liz, and ERANG-E by Leeseo, which adds a personalized touch that resonates deeply with fans.
The Atrium features an accessible merchandise store for pre-registered visitors and an open experience zone where fans can interact with booths inspired by each unique character.
Meanwhile, the Cine Park location hosts a reservation-only merchandise store. Visitors can also enjoy life-size member silhouettes, handprint drawings, and themed activities that vividly bring the MINIVE universe to life.
Due to high demand, popular plush dolls that had previously sold out have been restocked alongside new exclusive items, driving strong attendance and positive fan reactions.
Complementing the pop-up, IVE released a MINIVE-themed animated music video version of their hit song ‘ATTITUDE’ on May 24 via their official YouTube channel.
This charming animation recreates iconic scenes from the original video, including fan-favorite moments like the “Wonyoung turn” and the lively “guinea pig dash,” further amplifying excitement for the event and the characters.
IVE’s dedicated fanbase, known as DIVE, has enthusiastically shared their experiences and praise both online and in person, highlighting the event’s success in expanding IVE’s creative branding and fostering a deeper connection with fans. For more updates, fans can follow IVE and MINIVE’s official social media channels.
