On May 1, 2025, rising virtual K-pop sensation PLAVE officially announced their Japanese debut with their first Japan-exclusive single titled “Hide and Seek.”
This marks a major milestone for the group as they extend their reach beyond Korean borders, building on the momentum of their successful debut in South Korea back in March 2023.
PLAVE, known for combining cutting-edge virtual technology with the infectious energy of K-pop, has amazed fans with their distinctive concept and animated yet emotionally rich performances.
With their growing popularity across Asia and a steadily increasing international fanbase, their Japanese debut comes as a strategic move to solidify their status as a global act.
Scheduled for release on June 16 (JST), “Hide and Seek” will feature an original Japanese title track said to be infused with PLAVE’s signature “band sound”—a fusion of high-energy instrumentals and heartfelt vocal melodies that fans have come to associate with the group.
The anticipation is high, as this release promises not just a new language, but a fresh musical experience tailored to a Japanese audience.
PLAVE’s Japanese debut follows several high-profile milestones in their short but impactful career.
From topping digital charts to launching limited-edition collectibles in collaboration with Billboard Korea, the group has proven that virtual idols can command just as much stage presence and fan devotion as their real-world counterparts.
Fans are already buzzing with excitement, eager to see how PLAVE’s uniquely stylized performances and emotional storytelling will resonate in Japan.
As the release date nears, more details, teasers, and promotional content are expected, further stoking anticipation for what could be a major crossover success.
