The virtual K-pop boy group PLAVE is set to make a vibrant entrance into the Japanese music scene this summer with their highly anticipated debut single album titled ‘Hide & Seek’.
On May 23, JST, the group revealed seven distinct and eye-catching jacket cover images, each reflecting a nostalgic Y2K aesthetic that includes printed tees, beaded accessories, vintage headsets, and other colorful summer-inspired elements.
This visual concept perfectly captures a playful and retro vibe, appealing to fans both old and new while setting the tone for their Japanese debut.
The upcoming release of ‘Hide & Seek’ will be offered in an impressive seven different editions to cater to a wide range of fans and collectors.
These editions include a first press limited edition, a standard regular edition, and five unique individual member editions, each likely featuring personalized content or artwork highlighting the individual virtual members of PLAVE.
The album is scheduled for a digital release on June 16, JST, followed by a physical release on July 9, JST, providing multiple opportunities for fans to engage with the group’s new music.
Musically, the single album comprises three tracks, featuring the brand-new Japanese original debut single “Hide & Seek,” alongside Japanese versions of two previously released songs, “Rizz” and “Chroma Drift.”
This lineup not only showcases PLAVE’s musical versatility but also introduces their signature sound to the Japanese audience in their native language, a strategy that often helps K-pop acts gain traction in the competitive J-pop market.
Notably, PLAVE is a virtual idol group, blending technology and artistry in innovative ways to bring a fresh experience to fans worldwide.
The group recently made headlines by issuing a stern warning against stalking and unauthorized sharing of members’ private information, underlining their commitment to protecting their virtual identities and maintaining a respectful fan environment.
As PLAVE prepares for their Japan debut, the group’s combination of cutting-edge virtual performance, nostalgic visuals, and carefully crafted music positions them as an intriguing and exciting new act in the evolving landscape of global pop music.
Fans can look forward to a dynamic launch and the opportunity to collect various editions of the single album while immersing themselves in PLAVE’s colorful and amazing world.
