In a recent announcement, ZEROBASEONE’s charismatic member Zhang Hao has been appointed as the new Chinese ambassador for the globally recognized makeup brand, 3CE.
Known for his amazing stage presence and impressive talents in singing and dancing, Zhang Hao perfectly embodies the fresh and dynamic image that 3CE aims to project as it continues to grow both locally and internationally.
This collaboration marks a significant milestone for 3CE, which is eager to bolster its influence within the highly competitive Chinese cosmetics market.
By aligning with Zhang Hao, a rising star from one of the most popular 5th-generation K-pop groups, 3CE hopes to leverage his growing fanbase and appeal to a wider audience.
The brand praises Zhang Hao for his “main-character aura,” suggesting that his unique charisma and style will set the tone for new trends and campaigns.
In addition to his artistic skills, Zhang Hao’s expanding presence in brand endorsements highlights his increasing impact beyond music, confirming his status as a key influencer in the industry.
As ZEROBASEONE continues to rise in global popularity, Zhang Hao’s association with 3CE could further accelerate the brand’s momentum, particularly in China, where beauty and fashion trends heavily intersect with celebrity influence.
This partnership reflects a broader trend where K-pop idols serve as powerful ambassadors in the fashion and beauty sectors, bridging cultures and markets.
Fans and industry watchers alike anticipate that Zhang Hao’s role with 3CE will bring exciting new collaborations and innovative products that resonate well with young consumers.
