In a significant move to safeguard the well-being of its artists, KISS OF LIFE’s agency, S2 Entertainment, has issued a comprehensive official statement announcing its decision to pursue legal action against ongoing malicious behavior targeting the girl group.
This announcement, released on June 5, 2025, comes in the wake of a turbulent few months marked by controversy, online harassment, and public concern over the group’s treatment.
The catalyst for the current wave of backlash appears to stem from a live broadcast uploaded to KISS OF LIFE’s official YouTube channel on April 2, which quickly drew criticism for its “inappropriate content.”
While the agency did not go into specific details about the nature of the content in this most recent statement, they acknowledged the incident and offered a renewed public apology to fans and viewers who were hurt or offended by the broadcast.
The company stated that both it and the members are “deeply reflecting” on the incident and pledged to take preventive measures to ensure a similar situation does not occur in the future.
However, what began as criticism quickly escalated into a dangerous pattern of cyberbullying.
According to the agency, the group has since been subjected to a disturbing number of online attacks, including death threats, the dissemination of malicious and false information, deepfake content, and instances of sexual harassment.
These actions, S2 Entertainment emphasized, have crossed the line from criticism into harmful and criminal behavior.
To counteract this, the agency confirmed it has been actively monitoring various social media platforms and forums, collecting and documenting evidence of these violations.
S2 Entertainment made it clear that it will be taking “all necessary legal actions” against perpetrators to protect its artists’ physical and mental safety.
This includes filing lawsuits, working with cybercrime units, and utilizing South Korea’s increasingly robust defamation and digital sex crime laws.
In their statement, the agency also extended sincere gratitude to fans who have continued to support KISS OF LIFE despite recent challenges.
They reassured the public that efforts are being made not only to support the group emotionally and mentally but also to strengthen their protections from further harm.
The group’s fans, many of whom have expressed alarm over the nature and intensity of the online abuse, have responded positively to the agency’s commitment to justice and artist welfare.
This announcement places KISS OF LIFE alongside other major K-pop acts whose agencies have taken legal steps to combat malicious online behavior — a growing trend in the industry as awareness of mental health and personal safety continues to evolve.
As the entertainment world becomes increasingly digital, the line between fan engagement and invasive behavior grows thinner, and agencies are now more frequently being called upon to act decisively.
S2 Entertainment’s proactive approach could set a precedent for other agencies handling similar crises.
By addressing both the initial controversy and the subsequent wave of cyberattacks with transparency and firm legal action, the company is aiming to turn a painful moment into a turning point for stronger protections and responsible fandom.
As of now, fans remain hopeful that this marks a shift toward a safer, more respectful environment for artists like KISS OF LIFE — one where accountability prevails and where the joy of K-pop is not overshadowed by hate.
