LE SSERAFIM, one of the most prominent rising girl groups in K-pop today, is set to make waves in the global entertainment scene once again with their latest crossover into animation.
The group has officially been announced as the performers of the main original soundtrack (OST) for Netflix’s highly anticipated new animated series, My Melody & Kuromi.
The featured track, titled “Kawaii,” is a vibrant and catchy song produced by acclaimed Japanese singer-songwriter and producer Hoshino Gen.
It will serve as the musical centerpiece of the series, blending LE SSERAFIM’s modern pop energy with the whimsical, beloved world of Sanrio’s iconic characters.
The upcoming OST is not just a standalone project—it will also be included in LE SSERAFIM’s 4th Japanese single, titled Different, further expanding their already impressive discography.
The group has been gaining a strong foothold in the Japanese market, and this project cements their presence in a new and dynamic way.
Both the animated series and the single are set to be released globally on June 24, 2025, making it a highly anticipated day for both K-pop fans and animation enthusiasts alike.
The series is expected to appeal to a broad audience, from nostalgic Sanrio fans to younger viewers just being introduced to the world of My Melody and Kuromi.
LE SSERAFIM’s “Kawaii” has already been previewed in the official trailer, where its upbeat and playful tone complements the animation’s aesthetic perfectly.
This collaboration with Netflix represents a strategic milestone for LE SSERAFIM as they continue to push beyond music charts and stage performances into the realm of pop culture and global branding.
By aligning themselves with a major global platform like Netflix and an internationally adored brand like Sanrio, the group is solidifying their status not just as chart-topping idols but as full-fledged cultural icons with multigenerational appeal.
“Kawaii” is expected to showcase not only their vocal charm but also their ability to adapt to different genres and projects, proving their versatility as artists.
With anticipation building around both the music and the show, this partnership serves as a powerful reminder of the reach and influence of K-pop in today’s entertainment landscape.
LE SSERAFIM continues to break boundaries, and with the release of “Kawaii” and their involvement in My Melody & Kuromi, they are poised to capture even more hearts around the world.
