BE:LIFT LAB, the powerhouse label behind global sensations ENHYPEN and ILLIT, has announced a new and ambitious audition project titled ‘2025 BE:LIFT LAB BOY GROUP AUDITION: ON THE WAY.’nnOfficially revealed on July 11 through their social media and a sleek promotional poster, the project aims to find the next breakout K-pop boy group with global impact.
This new campaign represents a bold shift from traditional K-pop audition formats. Instead of limiting auditions to a few major cities, BE:LIFT LAB is flipping the script by traveling directly to second-round applicants—no matter where they are in the world.
It’s a significant move that reflects the company’s evolving global outlook and its commitment to discovering raw talent in every corner of the globe.
“No Matter Where You Are” — An Inclusive Approach
The audition’s slogan, “No matter where you are,” encapsulates its inclusive spirit. It signifies BE:LIFT LAB’s intent to look beyond borders, time zones, and even industry norms to find future idols who may not have had the resources or opportunities to audition in person.
Candidates who pass the first online round will receive a personal visit from the label for the second-round evaluations—effectively bringing the stage to the performer.
Open to All Nationalities and Diverse Talents
This audition is open to boys born between 2007 and 2014, regardless of nationality. The eligibility criteria encourage participation across a broad age range and from a diverse pool of talent.
Applicants can choose to showcase skills in vocals, rap, dance, or music production—opening the door for aspiring all-rounders, songwriters, and performers alike.
The submission window for the first round is now live and will remain open through December 31, 2025, offering potential participants ample time to prepare and apply through BE:LIFT LAB’s official audition website.
A Label With a Proven Track Record
BE:LIFT LAB has earned a reputation for producing globally successful artists who blend international appeal with K-pop’s polished standards.
Their flagship boy group, ENHYPEN, continues to break records: in 2024 alone, the group sold over 5.45 million albums and became the fastest foreign act to headline a stadium in Japan, reaching that milestone in just 4 years and 7 months post-debut.
On the other hand, ILLIT, a girl group under the same label, made history with their debut by becoming the first K-pop group to chart on both the Billboard Hot 100 and the UK’s Official Singles Top 100 with a debut single.
Additionally, all three of their albums landed on the Billboard 200, an achievement that underscores the label’s knack for cultivating internationally resonant acts.
Not Just a Contest—A Global Movement
With this new audition program, BE:LIFT LAB is not just forming a new group—they’re launching a movement that reflects K-pop’s expanding global footprint.
This strategy may set a new precedent for the idol-making process in the digital age, shifting away from conventional, location-based casting and embracing borderless talent discovery.
The audition could provide a life-changing opportunity for many aspiring artists who, due to location or circumstance, may have never imagined a chance at stardom. BE:LIFT LAB’s decision to remove geographical limitations gives weight to the idea that K-pop is becoming more global, accessible, and inclusive than ever before.
Anticipation Builds for the Next Big Act
As the K-pop world watches with anticipation, fans and industry insiders alike are eager to see who will emerge from this massive talent search. Will the next ENHYPEN-level success story come from an unexpected region?
Could BE:LIFT LAB discover a hidden gem that redefines what a K-pop idol looks and sounds like?
Time will tell—but one thing is certain: ‘ON THE WAY’ is more than an audition—it’s a promise of what’s to come.
And with the backing of a label that has already disrupted the global music scene through innovation, storytelling, and star power, this next boy group is already on a path to make waves across the world.
