In yet another remarkable display of her enduring star power, BLACKPINK’s Rosé has topped the individual girl-group idol brand value rankings for July 2025, according to the latest analysis by the Korea Brand Reputation Index.
This monthly report, released on July 20, reflects Rosé’s massive influence across multiple domains, including music, media, and online platforms.
The rankings are determined through comprehensive analysis of big data covering consumer participation, media exposure, communication, and community interaction.
For this cycle, the data collection period spanned June 20 to July 20, 2025, and encompassed metrics from 725 active girl-group idols.
Rosé Leads with Over 5.8 Million Points
Rosé clinched first place with an impressive 5,886,074 brand reputation points, reflecting her multifaceted presence in the public eye and on digital platforms.
This top-tier ranking is bolstered by a string of major activities in recent months:
“Messy”, her solo track featured on the official soundtrack for F1: The Movie, introduced her signature emotive vocals to new global audience.
Her collaboration with American singer Alex Warren on the emotional duet “On My Mind” received praise for its heartfelt delivery and authentic synergy.
Additionally, her ongoing participation in BLACKPINK’s ‘DEADLINE’ concert tour continues to drive buzz around her both as a soloist and group member.
These diverse ventures have helped expand her brand reach beyond K-pop, connecting with music, film, and Western pop culture markets simultaneously.
A Competitive Top 30: IVE, aespa, ITZY, and Red Velvet Shine
While Rosé led the chart, several other major idols made a significant impact in the top 30 rankings, showcasing the wide popularity of fourth-generation girl groups and long-established acts alike.
Top 10 Female Idols – July 2025:
- Rosé (BLACKPINK)
- Jang Wonyoung (IVE)
- Jennie (BLACKPINK)
- An Yujin (IVE)
- Lisa (BLACKPINK)
- Jisoo (BLACKPINK)
- Giselle (aespa)
- Winter (aespa)
- Minah (Girl’s Day)
- Yuna (ITZY)
This list illustrates the continuing relevance of BLACKPINK, with all four members ranking in the top six, and IVE’s Jang Wonyoung and An Yujin affirming their popularity among younger fans and fashion-forward audiences.
Meanwhile, aespa’s Giselle and Winter, as well as ITZY and Red Velvet members, prove that third- and fourth-generation idols are deeply embedded in the cultural zeitgeist.
Other notable inclusions in the top 30 are:
- IVE’s Leeseo, Liz, Rei
- TWICE’s Mina, Momo, Jihyo, Chaeyoung, Dahyun, Jeongyeon, Sana
- Red Velvet’s Irene, Joy, Wendy, Yeri
- LE SSERAFIM’s Sakura
- Girl’s Day’s Sojin
The diversity of this list not only reflects individual star power but also emphasizes the continued group loyalty of fans supporting collective and solo activities.
Why Brand Value Rankings Matter
The Brand Reputation Index is widely recognized in South Korea as an industry metric that gauges public perception and influence in real time.
It reflects not just performance on music charts, but also media attention, social media engagement, and online discussions.
Rosé’s ascent to No. 1 signals more than just personal success—it confirms her growing role as a global music ambassador, style icon, and emotional voice in contemporary pop culture.
Whether she’s delivering ethereal ballads or rocking international red carpets, Rosé continues to command attention across demographics and markets.
The Global Impact of Rosé’s Brand
Rosé’s July dominance follows a consistent pattern of high-profile accomplishments. Her presence is especially amplified by:nnFashion brand endorsements (e.g., Saint Laurent, Tiffany & Co.)
- Billboard and Spotify viral charts traction
- Cultural relevance in both Korean and Western media spaces
Her work alongside Alex Warren further illustrates a cross-cultural approach, merging Western pop and Korean artistry. Meanwhile, her song for F1: The Movie aligns her with global sports and cinema branding.
What’s Next for Rosé?
With the ‘DEADLINE’ tour ongoing, fans can expect more content, appearances, and possibly even surprise releases.
Her continued dominance in brand rankings may also translate into further solo projects or international collaborations.
Rosé’s consistent ability to lead such rankings shows not only fan loyalty but broad-based public interest—a quality that sets apart idols who endure beyond fleeting trends.
Rosé’s brand value supremacy in July 2025 reinforces her reputation as one of the most respected and influential artists in K-pop.
With her solo music, collaborations, global image, and public goodwill all converging, Rosé stands at the pinnacle of both artistry and influence.
As BLACKPINK continues to expand their global empire and younger groups rise alongside them, it’s clear that the landscape of girl-group idols is not only growing—it’s evolving, with Rosé leading the way.
Fans now wait eagerly to see whether she can maintain this position in August amid fierce competition from fellow BLACKPINK members and the rapidly rising stars of IVE, aespa, and TWICE.
