K-pop megastar G-Dragon takes on a diplomatic role, representing South Korea ahead of one of the world’s most influential economic gatheringsnnIn a powerful fusion of pop culture and diplomacy, South Korean artist G-Dragon—a member of the iconic group BIGBANG and a global trendsetter—has been named the promotional ambassador for the 2025 APEC (Asia-Pacific Economic Cooperation) summit, which will be hosted in Gyeongju, South Korea.
The announcement, made on July 23 by Prime Minister Kim Min Seok, marks a significant milestone not just for the artist, but for South Korea’s increasing use of soft power in global relations.
With just 100 days remaining before the summit, G-Dragon’s appointment signals a fresh and modern approach to promoting one of the most important diplomatic events in the Asia-Pacific region.
A Symbolic Appointment Backed by Creativity and Innovation
In a post on his official Instagram, Prime Minister Kim Min Seok revealed the news to the public, tagging G-Dragon and writing,
“Introducing the promotional ambassador for the APEC summit.”
He elaborated,
“We are appointing G-Dragon, one of South Korea’s leading artists who has consistently shown creativity and innovation—including transmitting music into space—as the promotional ambassador for the APEC South Korea 2025 in Gyeongju.”
The statement reflects the government’s appreciation of G-Dragon not only as a cultural icon but as a symbol of Korean innovation, creativity, and global influence.
His ability to connect with audiences across borders, languages, and generations makes him an ideal figure to promote South Korea’s role in this year’s APEC summit.
A New Role for a Seasoned Icon
G-Dragon, born Kwon Ji-yong, has long been at the forefront of South Korean pop culture. As the leader of BIGBANG and a chart-topping soloist, he has earned acclaim not just for his music but also for his bold fashion, art collaborations, and social influence.
His appointment as the APEC ambassador is the latest in a long list of groundbreaking achievements that blend artistry with broader cultural impact.
In June 2025, G-Dragon made a highly anticipated return with his first solo album in seven years, titled “Übermensch.”
The album features a genre-blending sound with standout tracks such as “POWER,” “Home Sweet Home,” “Too Bad,” and “Drama.”
His world tour—also titled Übermensch—is currently in its second and third phases, drawing crowds in major cities across Asia, Europe, and North America.
Now, he adds “diplomatic ambassador” to his impressive résumé.
Gyeongju: A Cultural and Strategic Choice
The selection of Gyeongju as the summit’s host city is another deliberate move. Known as the ancient capital of the Silla Dynasty, Gyeongju is often referred to as a “museum without walls” due to its rich historical and cultural landmarks.
By appointing G-Dragon—whose identity merges modernity with artistry—as the face of an event in such a historic city, South Korea aims to present a compelling narrative that bridges past, present, and future.
APEC 2025: More Than Just Politics
The Asia-Pacific Economic Cooperation (APEC) forum is one of the most influential international assemblies, involving 21 Pacific Rim member economies.
The annual summit serves as a platform for discussing trade, economic cooperation, sustainable development, and pressing global challenges such as climate change and digital transformation.
South Korea’s turn to host the summit offers the nation a chance to spotlight its innovations, leadership in digital technology, and cultural richness.
G-Dragon’s involvement infuses the event with a layer of cultural diplomacy, targeting global youth and media interest that might otherwise remain detached from economic forums.
Expanding the Role of Cultural Ambassadors
This appointment isn’t the first time South Korea has leaned on its Hallyu (Korean Wave) stars to promote global events, but naming G-Dragon as the face of APEC 2025 takes the strategy to new heights.
His selection exemplifies how governments can bridge the gap between official diplomacy and global cultural relevance through the strategic involvement of artists.
G-Dragon’s influence is not confined to music; he has served as a fashion muse, philanthropist, and creative director, representing the ideals of modern South Korea on the world stage.
His role in promoting APEC aligns with broader trends where musicians and entertainers are becoming informal ambassadors for national identity, innovation, and vision.
