On July 25, 2025, a major development in the K-pop industry was announced: Wheein, a key member of the powerhouse girl group MAMAMOO, officially signed an exclusive contract with WITH US Entertainment.
This move marks a significant chapter in her already successful career, both as a member of one of K-pop’s most vocally acclaimed groups and as a rising solo artist.
In their official statement, WITH US Entertainment expressed great enthusiasm for the partnership, saying,
“We signed an exclusive contract with Wheein. We respect Wheein’s amazing vocals and outstanding musicality, and we plan to provide our full support so that she can fully showcase her abilities as a solo artist.”
The agency also emphasized its commitment to helping her maintain dual activities, both as a soloist and as a member of MAMAMOO, easing concerns among fans about the future of the group.
A New Home for a Proven Talent
Wheein’s move to WITH US Entertainment is more than just a contract signing — it’s a strategic shift designed to offer her greater creative freedom and resources.
Known for her soulful voice, artistic versatility, and charismatic stage presence, Wheein has long been praised as one of the standout vocalists in the Korean music industry.
Since her debut with MAMAMOO in 2014, she has consistently impressed fans and critics alike with her unique tone, confident performances, and emotional depth.
Her new agency, WITH US Entertainment, is relatively young but has quickly gained attention by signing respected talents.
Besides Wheein, the agency represents the boy group The Wind and recently welcomed Apink members Park Chorong, Yoon Bomi, Kim Namjoo, and Oh Hayoung.
With such a growing roster, the company is positioning itself as a serious player in the K-pop landscape, particularly in managing experienced artists with established fanbases.
Wheein’s Solo Career So Far
Wheein’s solo journey began in earnest in 2018 with the release of her debut single album “magnolia”.
She quickly followed it up with successful projects like “Redd” and “Whee”, which showcased a wide range of musical styles—from R&B and pop to neo-soul—proving her capability to stand alone as an artist outside of MAMAMOO’s framework.
Her solo works have consistently charted well and earned praise for their authenticity and high production value.
Wheein has always been involved in the creative process, from songwriting to concept development, which gives her music a deeply personal edge.
Her artistic integrity and relatable themes have built a loyal following of fans who eagerly anticipate each new release.
Continued Commitment to MAMAMOO
Perhaps the most comforting news for MAMAMOO’s fanbase, affectionately known as MooMoos, is that Wheein’s signing does not indicate any break from the group.
WITH US Entertainment clearly stated their intent to support her participation in group activities.
This means MAMAMOO, known for their vocal prowess, tight-knit chemistry, and fearless musical experimentation, is not disbanding — at least not anytime soon.
MAMAMOO debuted in 2014 under RBW (Rainbow Bridge World) and quickly rose to prominence thanks to their dynamic performances and genre-defying discography.
Over the years, they have released numerous hit songs like “Starry Night,” “Hip,” “Egotistic,” and “Décalcomanie,” carving a unique niche in the saturated K-pop market.
Wheein, with her smooth, emotive vocals and grounded presence, has been an essential part of the group’s identity.
This isn’t the first time a member of MAMAMOO has branched out in terms of agency contracts.
In fact, Wheein previously signed with THE L1VE for her solo activities while continuing MAMAMOO promotions under RBW, which shows that flexible arrangements for solo and group activities are not new for the group.
Her transition to WITH US Entertainment seems to be a continuation of this model, but with a fresh start and possibly a different artistic direction.
What Lies Ahead for Wheein
The new partnership opens a world of opportunities for Wheein. With a supportive agency backing her, fans can likely expect more frequent and diverse solo releases, as well as increased participation in fashion, variety shows, acting, or even international promotions.
WITH US Entertainment’s growing network and evident focus on empowering experienced artists could give Wheein the platform she needs to evolve even further as an all-around entertainer.
Moreover, this transition may hint at upcoming collaborations, perhaps with her new labelmates or even artists outside her usual circle.
Wheein’s adaptability and openness to musical experimentation make her a strong candidate for cross-genre partnerships.
In the short term, fans might get to see her in a more personal and expressive light, possibly even exploring deeper lyrical themes or new visual concepts.
Her new agency’s promise to “fully support” her abilities suggests that significant investments will go into making her solo projects more expansive and polished.
A Promising Future Ahead
In an industry where idol contracts and group dynamics are always under the microscope, Wheein’s move is a refreshing example of how established artists can continue growing while staying connected to their roots.
With WITH US Entertainment, Wheein appears to be entering a new era of her career, one that holds immense promise for both her solo ambitions and her continued contribution to MAMAMOO.
As fans eagerly wait for what’s next, one thing is certain — Wheein’s voice isn’t going anywhere. If anything, it’s about to shine brighter than ever before.
