In an emotional announcement that has shaken fans across the K-pop world, PURPLE KISS, the beloved girl group under RBW Entertainment, will officially disband in November 2025, concluding four years of group activities that brought innovation, artistry, and passion to the industry.
On August 4, RBW issued a heartfelt statement addressing the future of PURPLE KISS.
While the announcement brought sadness to fans, it was also filled with gratitude, reflection, and a strong emphasis on mutual respect between the company and the members.
A Promising Group Comes to a Close
PURPLE KISS debuted in March 2021, quickly garnering attention for their unique mix of concepts, self-produced music, and strong vocal and performance skills.
They were often praised as one of the most musically talented and conceptually versatile 4th generation girl groups, earning a loyal fanbase known as PLORY.
Throughout their career, the group released critically appreciated albums such as “INTO VIOLET,” “HIDE & SEEK,” “memem,” and “FESTA,” experimenting with darker, theatrical visuals, emotional ballads, and energetic dance tracks — all while remaining actively involved in songwriting and production.
RBW’s announcement confirmed that despite the end of the group’s activities, PURPLE KISS’s scheduled promotions will continue through the end of the year, allowing fans a final opportunity to support and celebrate them.
RBW’s Official Statement
In the official message released by RBW, the company expressed their gratitude toward PLORY, acknowledged the members’ commitment, and explained that the decision to disband came after long, thoughtful discussions.
“Because of the members’ deep affection for the group, we engaged in long and thoughtful discussions about how to move forward. As a result, we reached a conclusion based on mutual respect and support for each member’s individual dreams.”
The agency also reaffirmed that while the group will disband, the remaining scheduled activities — including a final English-language album, promotions in Japan, a U.S. tour, and a farewell concert in Korea — will all go on as planned.
“In the remaining time, PURPLE KISS will meet PLORY through the release of an English album at the end of August, followed by promotions in Japan, a U.S. tour, and a concert in Korea.”
RBW closed the statement by acknowledging the journey they shared with the group:
“Even during inexperienced and imperfect days, every moment shone brightly because of the members who gave their all with passion and PLORY, who have always stood steadfastly by their side.”
A Legacy of Talent, Artistry, and Resilience
PURPLE KISS stood out not only for their performance abilities but also for being one of the few self-producing girl groups in the industry.
Members like Na Go Eun, Dosie, and Yuki often contributed lyrics and choreography, while Swan’s powerhouse vocals and Ireh’s expressive stage presence earned critical praise.
Their versatility ranged from dark, gothic concepts in “Zombie” and “Nerdy” to bold, catchy tracks like “Sweet Juice” and “My Heart Skip a Beat.”
Each comeback showcased a different side of the group’s creativity and storytelling ability, winning over new fans with every release.
Fan Reactions: Shock, Sadness, and Support
The sudden disbandment news triggered a wave of emotions on social media. Fans expressed shock and heartbreak, especially since the group had been steadily growing in popularity and preparing for international activities.
Many took to platforms like X (formerly Twitter) and Instagram to share their favorite moments, performances, and personal letters to the members.
Hashtags like #ThankYouPURPLEKISS and #PLORYForever began trending as fans united in support and celebration of the group’s achievements.
Some fans have also questioned the decision, citing PURPLE KISS’s increasing global recognition and musical quality, but most expressed gratitude for the farewell promotions, acknowledging the respectful and transparent approach from both RBW and the members.
What’s Next: Final Album, Tours, and a Proper Goodbye
Though the disbandment is inevitable, PURPLE KISS will not be disappearing without a proper send-off. Here’s what fans can expect in the coming months:
- English Album release in late August 2025
- Japan and U.S. tour dates throughout September and October
- Final concert in Korea in November
These events will give fans a chance to celebrate the group’s legacy one last time, and potentially hear the members share personal thoughts on their journey.
Looking Ahead: A Future Beyond PURPLE KISS
RBW’s statement indicates that the disbandment is not due to conflict, but rather a desire to support each member’s individual paths.
While no immediate details have been shared about solo careers or re-debuts, the tone of the announcement hints that members may continue their careers in music, acting, or other creative fields.
Given their talents, it wouldn’t be surprising to see the members of PURPLE KISS flourish in new roles — as soloists, producers, or even in future group projects.
A Thank You to PLORY
As the group’s final chapter begins, fans are holding onto the memories PURPLE KISS has given over the last four years.
With love, creativity, and bold artistry, the group built a legacy that extends beyond music — one that PLORY will cherish forever.
From all corners of the world, fans are saying in unison:
“Thank you, PURPLE KISS — and we’ll support you wherever you go.”
