BTS member V has officially been revealed as the newest model for premium camping and outdoor lifestyle brand Snow Peak, bringing his signature elegance and charm to the rugged, nature-oriented world of outdoor fashion.
On August 21 KST, Snow Peak released a short teaser film titled “He is coming!”—a mysterious and visually calming clip that featured V lying on the grass in a serene forest setting.
The teaser hints at a nature-themed campaign, blending V’s tranquil yet charismatic aura with the brand’s earthy, minimalist aesthetic.
With lush visuals and an atmosphere of calm adventure, the clip signals a stylish, high-end approach to outdoor apparel, and fans are already buzzing with excitement for what’s to come.
While not much else has been revealed about the full campaign, Snow Peak has clearly aimed to create intrigue, building anticipation for the full revealing of its collaboration with one of the most sought-after global icons in fashion and music.
This isn’t V’s first foray into fashion endorsements—he has been a front-row staple at Paris Fashion Week and is known for his luxury brand partnerships.
His involvement with Snow Peak reflects a growing trend of high-profile celebrities linking with outdoor brands, especially as lifestyle and fashion increasingly merge in the post-pandemic world.
Fans are encouraged to stay tuned for the full release of V x Snow Peak, which is expected to drop soon.
