Rising fashion icon and IVE member Liz has been officially named the new brand model for Korean casual fashion label 8seconds, marking a significant step in both her individual career and the brand’s continued evolution in trend-forward street and casual wear.
On September 17, 2025, Samsung C&T Fashion Group — the parent company behind 8seconds — announced that Liz will lead the brand’s upcoming promotional campaigns, beginning with the highly anticipated Minju Kim x 8seconds Fall/Winter 2025 collection.
This collaboration blends high fashion artistry with accessible everyday wear, placing Liz at the center of one of the season’s most talked-about fashion launches.
A Fusion of Romance and Modernity: Minju Kim x 8seconds FW 2025
The newly launched Minju Kim x 8seconds collection is a bold and whimsical line that draws heavy inspiration from the imagery of a blooming rose garden.
Infused with Minju Kim’s signature fairytale-inspired design language, the collection mixes flowing silhouettes, intricate detailing, and a soft yet playful palette to create wearable pieces that feel both special and grounded in everyday functionality.
Key pieces in the line include:
- Cropped jackets that balance structure with softness
- Balloon skirts for a whimsical silhouette
- Floral tulle dresses perfect for layering
- Embroidered cardigans with fine detailing
- Graphic T-shirts that nod to youthful expression
- Ruffled blouses combining elegance with casual wearability
Signature design touches such as delicate embroidery, wavy pleats, and sheer layering fabrics give the collection its standout aesthetic — a style that seamlessly connects high fashion with Gen Z-friendly comfort and individuality.
The romantic narrative of the rose garden is not just seen in patterns and textiles, but also in the soft color gradients, floral motifs, and flowing shapes that characterize the overall design language of the line.
Why Liz?
Choosing Liz from IVE as the campaign model speaks volumes about both the brand’s goals and Liz’s growing influence.
As a member of IVE, one of K-pop’s top 4th-generation girl groups, Liz has garnered international attention for her angelic visuals, charisma on stage, and refreshing presence off-stage.
Her fan base spans across Asia, North America, and Europe — particularly resonating with women in their teens and 20s.
In recent months, Liz has also gained praise for her evolving sense of style and confidence, making her a natural fit for a fashion-forward yet accessible label like 8seconds.
The brand’s official statement highlights this strategy:
“With a strong fan base among Generation Z worldwide, Liz is expected to enhance 8seconds’ brand value and expand its consumer reach among customers in their 20s and 30s.”
This appointment marks one of Liz’s most high-profile solo ventures outside of group activities, proving her appeal as both an idol and an individual fashion icon in her own right.
More Than Just a Campaign: Where to Find It
The Liz x Minju Kim x 8seconds campaign is already making waves online through curated visuals and behind-the-scenes content shared via 8seconds’ official Instagram and YouTube channels.
Fans and fashion lovers alike can explore the collection in the following places:
- 8seconds retail stores across South Korea
- The official SSF Shop (Samsung Fashion’s e-commerce platform)
- Social media content including lookbooks, video ads, and styling guides
The campaign not only showcases Liz modeling key outfits from the line but also places her in dreamy, garden-themed sets that reflect the collection’s floral inspiration and emotional tone.
The visual storytelling taps into a narrative of growth, beauty, and individuality — themes that align with Liz’s personal journey as an artist coming into her own.
A Fashion Moment for IVE and K-pop
IVE has already proven its massive brand power through various endorsements, collaborations, and viral fashion moments.
But this solo campaign by Liz gives fans a chance to see her unique charm and fashion potential in full focus.
As K-pop stars increasingly dominate global fashion conversations, this campaign also reflects the deepening connection between the music and fashion industries in South Korea.
It’s no longer rare to see idols become muses for top designers — and Liz’s appointment is a sign that she’s entering the next tier of celebrity branding.
