TREASURE, the 10-member K-pop boy group under YG Entertainment, continues to amaze fans with their creative storytelling and genre-defying music.
The group recently made headlines again with the release of a special music video teaser for their track “EVERYTHING,” a standout B-side from their latest 3rd mini-album LOVE PULSE, released on September 1, 2025.
According to YG Entertainment, the full music video is set to immerse fans in an unusual supernatural narrative—a stark contrast to the group’s previous upbeat visuals.
The teaser, released at midnight KST on September 18, showcases an intriguing and mysterious plotline involving all members.
The imagery hints at a supernatural phenomenon that disrupts their daily lives, setting the stage for a cinematic experience that aligns more with a short film than a typical K-pop music video.
A New Direction: Supernatural Storytelling
Unlike many of TREASURE’s earlier releases, which were rooted in youthful exuberance and themes of love, growth, or confidence, “EVERYTHING” dives deeper into emotional introspection.
The music video teaser shows scenes of confusion, anxiety, and strange occurrences—mirrors shattering, flickering lights, and members experiencing unexplainable visions.
While the group has previously experimented with narrative concepts (such as in “JIKJIN” or “HELLO”), the supernatural angle is relatively new territory.
The teaser doesn’t give away much, but it successfully builds suspense.
Fans are speculating online whether the MV may symbolize inner turmoil, the struggle with fame, or emotional isolation.
This concept appears to resonate with the lyrics of “EVERYTHING,” which is an emotional pop track expressing unconditional love, longing, and the fear of losing someone who means the world to you.
Combining that lyrical depth with paranormal imagery could provide a metaphorical depiction of how overwhelming and all-consuming love can feel—like being haunted or possessed by emotions.
The Album: LOVE PULSE
TREASURE’s LOVE PULSE mini-album marks an important step in their artistic evolution. Released on September 1, 2025, the album contains multiple tracks that explore different facets of love—from infatuation and heartbreak to commitment and self-reflection.
It presents a balanced mix of high-energy dance tracks and slower, emotionally-driven ballads, allowing the members to showcase both their vocal and performance versatility.
“EVERYTHING” was not initially promoted as a title track, but fan reactions and streaming numbers helped push it into the spotlight.
The emotional resonance of the song, combined with its atmospheric production and heartfelt delivery, made it a fan favorite.
This popularity likely influenced the decision to produce a full-fledged music video, something that’s relatively rare for B-sides.
Promotions and Fan Engagement
Since the release of LOVE PULSE, TREASURE has been actively promoting across multiple platforms.
They’ve appeared on popular Korean music shows, performed on radio broadcasts, and held various live sessions on YouTube and Weverse.
The group has shown a consistent effort to connect with their fanbase, known as Teume, not just in Korea but internationally as well.
In addition to the “EVERYTHING” MV teaser, TREASURE recently released behind-the-scenes content showing their studio work and album preparation process.
This transparency has been praised by fans who enjoy seeing the group’s hard work and artistic dedication.
TREASURE’s ‘PULSE ON’ Tour: 2025–26
Adding to the excitement, YG Entertainment announced that TREASURE will be embarking on their highly anticipated ‘2025–26 TREASURE TOUR [PULSE ON]’, kicking off with a concert at KSPO DOME in Seoul on October 10.
The tour will span 12 major cities across Asia, bringing their latest music to fans throughout the region.
The PULSE ON tour is expected to be a high-production-value spectacle featuring performances of songs from LOVE PULSE as well as past hits like “DARARI,” “BOY,” “I LOVE YOU,” and “HELLO.”
Special segments may be dedicated to solo or unit performances, showcasing the individual strengths of members in vocals, rap, and dance.
Global Fan Response
Since the announcement of the MV and tour, the fan reaction has been overwhelmingly positive.
On social media platforms like Twitter and Instagram, hashtags such as #TREASURE_EVERYTHING and #LOVE_PULSE have trended globally.
The group’s ability to consistently present fresh concepts has kept fans eagerly anticipating each new release.
Many fans have commented on how the group’s emotional maturity has grown, particularly noting how “EVERYTHING” presents a more nuanced take on love and vulnerability.
Some have even compared the supernatural elements of the teaser to classic K-dramas or psychological thrillers, reflecting the video’s strong cinematic quality.
