BTS has firmly cemented their presence not only in the music industry but also as a dominant force in the global fashion scene.
The group made headlines during the recent 2026 Spring/Summer Fashion Weeks, attending shows in key fashion capitals including New York, Milan, and Paris.
Each member of BTS participated in events hosted by top luxury brands, leveraging their immense global influence and individual roles as brand ambassadors.
RM represented Bottega Veneta, Jin attended Gucci, Jimin graced Dior, V appeared for Celine, and Jungkook showcased Calvin Klein.
Earned Media Value and Industry Impact
According to influencer marketing platform Lefty, BTS collectively generated an Earned Media Value (EMV) of approximately $39.26 million (around 56 billion KRW) during this Fashion Week period.
EMV quantifies the monetary value of social media reach, engagement, and brand exposure, making it an industry-standard metric for evaluating a celebrity’s influence.
The figures highlight the group’s remarkable ability to elevate brand visibility and engage fans worldwide.
Individual Achievements on the Fashion Front
The members also achieved notable individual success. Jin and RM ranked 2nd and 6th among the ‘Top Influencers’ at Milan Fashion Week, while V and Jimin secured 3rd and 10th spots at Paris Fashion Week.
Jungkook’s attendance at the Calvin Klein show alone produced an EMV of $7.44 million (approximately 10.6 billion KRW), accounting for nearly 30% of the brand’s total media value.
Meanwhile, J-Hope’s participation in the 2025 Autumn/Winter Louis Vuitton collection generated $6.68 million (around 9.5 billion KRW) in EMV.
These impressive figures reflect BTS’s ability to influence not only social media trends but also brand strategy on a global scale.
Social Media Buzz and Fan Engagement
BTS’s presence during Fashion Weeks has also significantly boosted their social media visibility.
According to Onclusive, Jin, RM, and Jimin were among the most mentioned figures on platforms like Twitter, Instagram, and TikTok during their respective events.
This buzzworthiness underscores how BTS’s fashion appearances create viral moments that resonate far beyond traditional K-pop fandoms, reaching mainstream audiences across the world.
Cultural Influence Beyond Music
BTS’s fashion activities demonstrate their broader cultural impact. By attending high-profile shows and representing luxury brands, the group has positioned themselves as trendsetters, shaping global fashion discourse.
Their agency emphasized this in a statement, noting that BTS has extended their influence “beyond music to fashion and culture as a whole,” solidifying their status as leaders of global trends.
Upcoming Music and Tours
Amid their fashion endeavors, BTS continues to focus on their music. The group is preparing for a new album with plans for a spring comeback and a large-scale world tour.
Their simultaneous engagement in both music and fashion exemplifies a multifaceted approach to celebrity influence, blending artistic output with high-profile public appearances.
Looking Ahead
BTS’s achievements in the fashion industry reflect more than just their style; they signify the group’s ability to impact global culture through strategic brand collaborations, social media engagement, and individual member influence.
With a new album and world tour on the horizon, BTS is poised to continue shaping trends across music, fashion, and culture, further expanding their global legacy.
