Rookie group MEOVV, under THEBLACKLABEL, is turning up the heat this October with their much-anticipated digital single “BURNING UP.”
With a series of visually amazing teasers, intriguing cryptic messages, and a confirmed release date, the group is steadily building excitement for what promises to be their boldest concept yet.
A Strategic Comeback Rollout
In September 2025, THEBLACKLABEL officially confirmed that MEOVV would be making a comeback in October, sparking a wave of speculation and enthusiasm from fans.
While the details were initially scarce, the announcement alone was enough to stir buzz across fan communities and social media.
Given MEOVV’s growing reputation for mixing sleek visuals with catchy, experimental music, anticipation began to rise about what direction their new single would take.
The comeback was officially set in motion on October 2 at midnight KST, when MEOVV dropped their first teaser.
The teaser was brief but instantly memorable — a close-up shot of a retro cell phone, decorated with custom MEOVV charms, and flashing the words “BURNING UP” in Morse code.
The old-school aesthetic, paired with the mystery of Morse code, immediately got fans talking. The teaser’s unique presentation hinted at a throwback, possibly Y2K-inspired theme, mixed with a more dramatic, emotional tone.
This teaser marked the beginning of MEOVV’s new era — and the clues kept coming.
Release Date and New Visuals Revealed
On October 3, MEOVV dropped two additional video teasers that offered a more direct look into the comeback’s tone.
The visuals were darker and edgier than their previous releases, suggesting a dramatic shift in concept.
Moody lighting, flickering flames, distressed filters, and high-intensity facial expressions gave fans their first taste of the emotional depth the song might explore.
The sound design in the teaser clips was minimal but intense, with synth pulses and subtle static that built tension.
Along with these teasers came the official release date: October 14, 2025, at 6 PM KST.
The same day, MEOVV unveiled a digital poster confirming the title of the single — “BURNING UP.”
The design featured a glowing matchstick set against a black background, further reinforcing the theme of ignition, passion, or destruction.
Fans immediately began analyzing the symbolism, speculating that the comeback may touch on themes of emotional burnout, transformation, or rising from adversity.
On October 4, a third round of teasers was released, showing each member styled in individual concept photos.
Each visual featured elements of heat, fire, or smoke — with glowing embers, scorched objects, or sun-drenched backdrops.
The styling incorporated flame-colored highlights, leather, and metallic accessories, indicating a confident and fierce visual direction.
What We Know About “BURNING UP”
So far, MEOVV has not revealed the full tracklist or a music video teaser, but based on the promotional materials, “BURNING UP” appears to be a digital single, not a full album or mini-album.
This means the group may be using this release to test new musical territory before launching a larger project later in the year.
THEBLACKLABEL, known for bold production and concept-driven storytelling, is likely investing significant creative direction into this comeback.
MEOVV, although still considered rookies, have quickly carved out a space for themselves in the 4th-gen idol scene — and “BURNING UP” might be the track that propels them into a new level of recognition both domestically and internationally.
Fan Response and Social Media Buzz
As expected, the MEOVV fandom — known as MEOVERS — responded passionately to the teasers and announcements.
Within hours of the teaser drops, hashtags like #MEOVV_BurningUp, #MEOVVTeasers, and #BurningUpWithMEOVV began trending on X (formerly Twitter) and Instagram.
Fans posted translations of the Morse code, theories about hidden messages in the visuals, and breakdowns of each member’s concept photo.
One fan pointed out that the teaser phone’s screen blinked in a pattern similar to SOS Morse code, suggesting a narrative of emotional distress or a cry for help — tying into the “burning” theme metaphorically.
Others speculated that the retro cell phone symbolized a “call from the past,” perhaps exploring themes of nostalgia, regret, or reconnection.
What’s Next Before the Comeback
With 10 days left until the comeback, fans are now eagerly awaiting:
- A comeback schedule poster detailing additional teaser drops
- A music video teaser or track sampler
- Pre-order details (if any physical merch or limited-edition digital bundles are released)
- First comeback stage announcements (likely on shows like M Countdown, Music Bank, or Inkigayo)
Given the momentum MEOVV is building, it’s safe to say this will be their most impactful release yet.
https://youtu.be/SyXZUF42RNo
