As one of the most iconic K-pop girl groups of all time, TWICE is marking a major milestone in their career — their 10th anniversary — with a powerful and heartfelt comeback.
Titled “TEN: The Story Goes On,” the special anniversary album is set for release on October 10, 2025, at 1 PM KST.
More than just a nostalgic celebration, this comeback cements TWICE’s position as enduring legends in the ever-evolving world of K-pop.
A Decade of Success: From “The Story Begins” to “The Story Goes On”
TWICE made their official debut on October 20, 2015, with the mini album The Story Begins and its vibrant title track “Like Ooh-Ahh.”
Since then, they’ve grown from fresh-faced rookies to one of the most beloved girl groups in the world, known for their catchy hooks, synchronized choreography, and strong group bond.
Now, 10 years later, the group is coming full circle with an album title that cleverly echoes their debut era.
“TEN: The Story Goes On” is not just a nod to their past, but a bold declaration of their future. It symbolizes the group’s message that their journey isn’t ending — it’s evolving.
Carefully Crafted Rollout: A Month-Long Celebration
On September 19, TWICE’s agency, JYP Entertainment, shared a special 10th Anniversary Timetable across the group’s social media platforms.
This detailed calendar revealed an extensive promotional plan stretching across September and October, leading up to the album’s release and beyond.
From early teaser content and preorder campaigns to behind-the-scenes footage and fan-centered events, every moment in the timeline is designed to celebrate both the group’s growth and the fandom that’s supported them along the way.
The Sitcom-Style Prologue Film: A Heartwarming Prelude
Kicking off the festivities was a prologue film released just after midnight on September 20. Styled like a lighthearted sitcom, the video features the nine members — Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu — participating in silly, “10-themed” missions.
Packed with bloopers, laughs, and heartwarming moments, the film gives fans a glimpse of TWICE’s natural chemistry and long-standing bond.
It sets a playful tone for the comeback while giving ONCEs (TWICE’s fandom) an emotional trip down memory lane.
A Special Tracklist Featuring Every Member
One of the most exciting aspects of this release is its unique tracklist, which features 10 songs, including a solo track for each member — a rare and meaningful treat in a group comeback.
Tracklist:
- Me + You – Group title track
- Meeeee – Nayeon
- Fix a Drink – Jeongyeon
- Move Like That – Momo
- Decaffeinated – Sana
- ATM – Jihyo
- Stone Cold – Mina
- Chess – Dahyun
- In My Room – Chaeyoung
- Dive In – Tzuyu
The album emphasizes both unity and individuality, showing how each member has grown artistically over the past decade.
Multiple Album Versions and Fan Collectibles
Fans can collect up to 15 versions of the album, adding to the excitement:
- 2 Episode Versions
- 9 Cast Versions (1 for each member)
- 1 Party Lovely Version
- 3 Vinyl Versions (Target, Magical Sky, Lemon Spark)
This release format reflects the personal nature of the album, with each member getting their moment to shine — visually and musically.
Lead Single “Me + You”: Group Harmony Meets Solo Identity
The title track “Me + You” drops alongside the album on October 10. Described as a blend of group synergy and solo expression, the song is expected to highlight TWICE’s bond while showcasing the individuality of each member. It sets the tone for an album that’s both celebratory and forward-looking.
Major 2025 Milestones Leading Up to the Comeback
This anniversary comeback isn’t happening in a vacuum — 2025 has been a monumental year for TWICE. Highlights include:
- Headlining Lollapalooza Chicago
- Releasing the Japanese album “Enemy”
- Continuing their sixth world tour, titled “THIS IS FOR”, which featured 360-degree stage setups and sold-out arenas
These milestones prove that even in their tenth year, TWICE remains one of the most powerful acts in global pop music.
Why October 10? A Date with Symbolism
While their actual debut date is October 20, the album is dropping on October 10, which cleverly fits the “10” theme while giving fans 10 days to fully absorb the music before the big anniversary.
The timing maximizes both the emotional resonance and the promotional impact of the comeback.
Fan Experience: More Than Just an Album
- ONCEs can look forward to more than just music. There will be:
- Streaming parties
- Archive content
- Behind-the-scenes clips
- The premiere of the anniversary film “ONE IN A MILL10N” on October 20
The release is designed as a global fan experience, with both online and offline events planned.
A High-Stakes Comeback with a Legacy on the Line
While the album is celebratory, it also comes with high expectations. The K-pop industry sees the 10-year mark as a critical point — few groups last this long, and even fewer remain at the top.
With this campaign, TWICE aims to prove they are not just idols, but icons, ready to lead another generation.
