The Korean Business Research Institute has released its brand reputation rankings for individual boy group members for the month of November.
The rankings were calculated through an analysis of multiple factors, including consumer participation, media coverage, communication activity, and community awareness. For this month’s report, the institute examined big data collected between October 15 and November 15, analyzing a total of 755 boy group members.
BTS’s Jimin maintained his position at No. 1 on the list, continuing his strong presence in the rankings. He recorded a brand reputation index of 4,389,785, reflecting a 1.82 percent increase compared to his score in October. In the keyword analysis connected to his ranking, some of the most prominent phrases included “ARMY,” “friendship trip,” and “Are You Sure?!”.
Related terms that ranked highly in association with Jimin included “warm,” “romantic,” and “donate.” The analysis of positive and negative sentiment regarding the idol showed overwhelmingly favorable reactions, with a score of 92.90 percent positive responses.
BTS’s Jungkook secured second place for the month with a brand reputation index of 3,547,123. His score saw a notable increase of 12.50 percent compared to the previous month, highlighting a surge in public interest and online engagement surrounding the artist.
BIGBANG’s G-Dragon followed closely behind in third place. The veteran idol achieved a brand reputation index of 3,444,575, which represents an 8.22 percent rise from his October score.
Another BTS member, Jin, ranked fourth for the month with a brand reputation index of 3,371,172. His placement further demonstrates the group’s continued influence in brand reputation rankings.
Rounding out the top five was BTS’s V, who recorded a brand reputation index of 2,242,545 for November.
Beyond the top five, several other well-known idols also placed highly in this month’s rankings. Hwang Minhyun of NU’EST and Wanna One secured the sixth position, followed by SHINee’s Minho in seventh place. NCT’s Doyoung ranked eighth, while RIIZE’s Wonbin claimed ninth place.
Wanna One’s Park Ji Hoon completed the top ten for November.
The remainder of the top 30 also included many prominent figures from across the K-pop industry, demonstrating the broad influence of various artists and groups.
Other idols who appeared on the list include EXO’s Baekhyun, BTS’s RM, CORTIS’s Keonho, Wanna One’s Kang Daniel, SHINee’s Key, Super Junior’s Kim Heechul, BTS’s j-hope, BTS’ Suga, SHINee’s Taemin, Super Junior’s Kyuhyun, TWS’s Dohoon, SEVENTEEN’s Mingyu, SEVENTEEN’s Seungkwan, Wanna One’s Bae Jin Young, TVXQ’s Yunho, HIGHLIGHT’s Yoon Doojoon, Wanna One’s Kim Jae Hwan, NCT’s Mark, EXO’s Lay, and EXO’s Kai.
Brand reputation rankings from the Korean Business Research Institute are widely referenced within the entertainment industry because they analyze how frequently celebrities are discussed across various online platforms.
By measuring public interest, engagement, and media exposure, the rankings provide insight into which artists are generating the most attention in a given month.
- Who ranked No. 1 in the November boy group member brand reputation rankings?
BTS's Jimin ranked No. 1 with a brand reputation index of 4,389,785.
- What factors are considered in the brand reputation rankings?
The rankings are based on consumer participation, media coverage, communication activity, and community awareness.
- Which BTS member secured the second place in the rankings?
BTS's Jungkook secured second place with a brand reputation index of 3,547,123.
- Who ranked third in the November brand reputation rankings?
BIGBANG's G-Dragon ranked third with a brand reputation index of 3,444,575.
- What was the brand reputation index of BTS's V in November?
BTS's V recorded a brand reputation index of 2,242,545.
- How many boy group members were analyzed for the November rankings?
A total of 755 boy group members were analyzed for the November rankings.
