The Korean Business Research Institute has released its latest girl group brand reputation rankings for November, highlighting the groups that generated the most public interest over the past month.
These rankings are calculated through an analysis of big data related to girl groups, including factors such as consumer participation, media coverage, communication, and community awareness.
For the November rankings, the institute analyzed data gathered from October 9 through November 9 to determine which groups had the strongest brand presence during that period.
BLACKPINK secured the No. 1 position this month with a brand reputation index of 4,070,311. The group maintained its strong influence across the entertainment industry, drawing continued attention through its music, global popularity, and brand activities.
In BLACKPINK’s keyword analysis, the most highly ranked terms included “concert,” “global,” and “record.” The group’s related terms included “powerful,” “sold out,” and “influence,” while its positivity-negativity analysis showed a positive reaction rate of 93.41 percent.
NewJeans followed in second place with a brand reputation index of 3,876,415. The group continues to attract widespread attention through its music releases, brand endorsements, and ongoing popularity among fans both in South Korea and internationally.
IVE ranked third with a brand reputation index of 3,423,728. The group has remained highly visible through a variety of activities, including music promotions, endorsements, and individual member schedules that continue to keep them in the public spotlight.
TWICE placed fourth with a brand reputation index of 2,862,794. As one of the most established girl groups in the K-pop industry, TWICE continues to maintain strong brand power through ongoing promotions, concerts, and global fan engagement.
LE SSERAFIM rounded out the top five with a brand reputation index of 2,541,909. The group has continued to draw attention with its performances, media appearances, and promotional activities.
The remainder of the top 30 rankings features a mix of well-established groups and newer acts that have been actively promoting during the analysis period.
The full list of the top 30 girl group brand reputation rankings for November is as follows:
- BLACKPINK
- NewJeans
- IVE
- TWICE
- LE SSERAFIM
- Red Velvet
- aespa
- (G)I-DLE
- Girls’ Generation
- STAYC
- ITZY
- MAMAMOO
- Kep1er
- BABYMONSTER
- Apink
- fromis_9
- tripleS
- NMIXX
- KISS OF LIFE
- OH MY GIRL
- CSR
- Dreamcatcher
- WJSN
- woo!ah!
- ALICE
- Rocket Punch
- Purple Kiss
- H1-KEY
- LIGHTSUM
- CLASS:y
These rankings offer a snapshot of which girl groups currently hold the strongest brand influence across media, online communities, and consumer discussions. As groups continue their activities through new releases, performances, and endorsements, their positions within the rankings may continue to shift in the coming months.
- What organization released the November girl group brand reputation rankings?
The Korean Business Research Institute.
- Which girl group ranked first in the November brand reputation rankings?
BLACKPINK, with a brand reputation index of 4,070,311.
- What factors are considered in calculating the brand reputation rankings?
Factors include consumer participation, media coverage, communication, and community awareness.
- How long was the data analyzed for the November rankings?
Data was gathered from October 9 through November 9.
- Which girl group ranked second in the November brand reputation rankings?
NewJeans, with a brand reputation index of 3,876,415.
- What was the positivity-negativity analysis rate for BLACKPINK?
BLACKPINK had a positive reaction rate of 93.41 percent.
