Reports on April 1 (KST) revealed that Scooter Braun has sold all 362,292 of his shares in HYBE as of March 30, 2026, according to filings with South Korea’s Financial Services Commission. The transaction was categorized under “executive retirement,” signaling his complete withdrawal from any remaining roles within the company.
Braun had already stepped down as CEO of HYBE America in July 2025 but continued as a board director and senior advisor to chairman Bang Si-hyuk. He was also the second-largest individual shareholder, making his exit particularly significant.
Fan reactions have been mixed. Some welcomed the move, citing long-standing criticism and calls for HYBE to distance itself from Braun. Others questioned whether his departure would meaningfully impact the company’s direction.
Braun’s exit marks the end of a key phase in HYBE’s global expansion, especially its growth in the U.S. market through HYBE America.
