On April 22, 2025, German lifestyle fashion powerhouse BOSS made waves in the fashion and K-pop world by announcing SEVENTEEN’s S.Coups as its newest global ambassador.
Known for his commanding stage presence, refined charisma, and effortless style, S.Coups is now stepping into the world of luxury fashion, representing one of the industry’s most iconic names.
As a global ambassador, S.Coups will take on a highly visible role, showcasing BOSS’s signature collections at major international fashion events, campaigns, and exclusive appearances.
His unique blend of modern masculinity, confidence, and charm aligns perfectly with BOSS’s brand identity—making him a natural fit to embody their motto of “self-determination, style, and elegance.”
In an official statement, S.Coups expressed genuine excitement and gratitude for the opportunity:
“It is truly an honor to join as a global ambassador for BOSS. To me, BOSS represents style, elegance, and the spirit of self-determination.
These values have been a significant driving force in my music career. I am excited for this collaboration as it will allow me to share my passion for fashion and connect more deeply with fans around the world.”
The announcement was met with enthusiastic support from fans across the globe, many of whom took to social media to celebrate the milestone.
The news also comes at a time when SEVENTEEN continues to dominate both music and pop culture landscapes, with recent teasers for their comeback, “HAPPY BURSTDAY,” and individual members landing high-profile ambassador roles—The8, for example, was just announced as the new House Ambassador for Louis Vuitton.
S.Coups joining BOSS follows a growing trend of fashion houses tapping into the star power and global influence of K-pop idols.
These partnerships are more than just photo ops—they’re a testament to how artists like S.Coups are shaping global trends, merging music with fashion in a way that redefines what it means to be a modern icon.
As the leader of SEVENTEEN, S.Coups has always stood out for his leadership, charisma, and vision.
Now, with this exciting new chapter as a global ambassador for BOSS, he’s stepping even further into the spotlight—this time as a fashion force to be reckoned with. Congratulations to S.Coups on this huge achievement!
