BLACKPINK has once again made history by achieving a groundbreaking milestone on YouTube.
As of May 10, 2025, the group’s iconic music video for “DDU-DU DDU-DU” has officially surpassed 2.3 billion views, becoming the first K-pop group MV to reach this impressive benchmark.
The feat comes nearly seven years after the video’s release on June 15, 2018, highlighting its enduring global impact and BLACKPINK’s lasting relevance in the music industry.
This achievement places “DDU-DU DDU-DU” as the second overall K-pop music video to ever reach the 2.3 billion view mark, following only PSY’s legendary viral hit “GANGNAM STYLE,” which set the bar for K-pop visibility on the global stage back in 2012.
BLACKPINK now joins that exclusive club, but with the added distinction of being the first group—not soloist—to achieve it.
“DDU-DU DDU-DU” played a pivotal role in BLACKPINK’s meteoric rise to international superstardom.
From its powerful choreography and dynamic visuals to its memorable hook and high-fashion concept, the video has become a symbol of the group’s signature style and impact.
It was also one of the earliest K-pop videos to make a strong crossover into Western markets, further cementing BLACKPINK’s reputation as global icons.
Fans from around the world, known collectively as BLINKs, have taken to social media to celebrate the record-breaking moment, using hashtags like #BLACKPINK2300M and #DDUDUDDUDU2_3B to share their excitement and pride.
Many are revisiting the video once again, streaming it not just to push the numbers higher but also to relive the era-defining track that helped revolutionize the way K-pop is perceived globally.
BLACKPINK’s continued success on digital platforms demonstrates the group’s unmatched staying power in a rapidly evolving music landscape.
As newer groups emerge and trends shift, the lasting popularity of “DDU-DU DDU-DU” underscores just how deeply BLACKPINK has influenced the genre, setting standards and breaking ceilings time and again.
Congratulations to BLACKPINK and their fans for yet another historic milestone in K-pop history.
