KISS OF LIFE, a K-pop group that has faced major backlash over allegations of cultural appropriation earlier this year, continues to struggle with the fallout from their controversy.
The group’s reputation has remained tarnished after a live broadcast where they were accused of cultural appropriation, leading to widespread criticism for their actions.
The latest sign of this lingering impact came with the announcement of KISS OF LIFE’s inclusion in the KCON LA 2025 lineup.
Typically an exciting announcement for any idol group, the tweet from KISS OF LIFE was met not with praise but with waves of negative reactions.
Many fans took to social media to voice their displeasure, with numerous comments highlighting the group’s controversial past.
Some fans criticized KCON for choosing to give KISS OF LIFE a platform, claiming that the group did not deserve the spot due to their previous actions.
The controversy had clearly left a deep mark, as multiple posts pointed out that American fans, in particular, would not be welcoming of the group.
Some even expressed disappointment that other groups, like BLACKSWAN, who they believed were more deserving, were being overlooked.
The criticism directed at KISS OF LIFE is rooted in the group’s previous cultural appropriation incident, which has led to a series of negative responses from both international and Korean fans.
Despite the group’s efforts to apologize for their actions, the damage to their image seems to be long-lasting, as their recent song release also failed to generate much excitement or success.
This controversy continues to follow KISS OF LIFE, and it seems unlikely that the group will be able to shake off the negative impact anytime soon.
Fans’ reactions suggest that the public is still unforgiving of the cultural appropriation scandal, and the group may have to work harder to regain their standing in the industry.
The situation has highlighted the challenges KISS OF LIFE now faces in an era where fans are increasingly vocal about issues of cultural sensitivity and respect.
