IVE’s Wonyoung continues to soar as a leading fourth-generation K-pop idol, now holding a remarkable new achievement.
As of May 2025, Wonyoung has surpassed her groupmate Yujin’s impressive record by becoming the fourth-generation female idol with the highest number of brand deals.
Previously, Yujin held the record with nine brand deals, representing top names like CLIO, Maxim, Chilsung Lemon Jin, and Lacoste.
However, Wonyoung has now raised the bar with an impressive sixteen brand deals under her belt.
Her contracts span across beauty, fashion, F&B, and more, with notable brands including Miu Miu, Innisfree, Tommy Hilfiger, Dyson, and Woori Bank.
Other idols making waves in the industry include Karina (8 brand deals) and Winter (5 brand deals) from aespa, as well as Hyewon from NMIXX with 4 brand deals.
Despite her growing success, Wonyoung’s recent photoshoot for one of her brand collaborations has sparked divided reactions from netizens. For more details on the shoot and the reactions, you can read further on the website.
Wonyoung’s rise in the K-pop scene is undeniable, and her ever-growing influence in the fashion and beauty industries is setting new standards for idols in the fourth generation.
