Cube Entertainment’s rookie boy group NOWADAYS has officially changed their name to NOWZ, just one year after their debut, marking a fresh chapter in their career.
The agency revealed the rebranding on June 2 with a new logo motion shared on the group’s official social media channels.
The name NOWZ merges “NOW,” symbolizing the present moment, with “Z,” representing limitless potential and new beginnings, reflecting the group’s ambition to break away from typical formulas.
With this new identity, NOWZ aims to deliver music and concepts that showcase their unique style and artistic vision, positioning themselves as a rising force in the competitive K-pop scene.
