In the ever-evolving world of K-pop, where new groups emerge regularly and competition remains fierce, BLACKPINK has once again proven their dominance by securing the top spot in the latest brand reputation rankings for K-pop girl groups.
The Korean Business Research Institute, an authoritative organization tracking the influence of Korean celebrities and groups, recently released its July 2025 rankings, and BLACKPINK’s commanding presence at number one is a testament to their sustained popularity and cultural impact both domestically and globally.
How Brand Value Rankings Are Calculated
The brand reputation index is a comprehensive score that reflects a group’s overall public influence and consumer impact.
This index is derived from analyzing a wide range of data including consumer participation, media coverage, social media interaction, and community engagement.
The data is gathered via big data analytics covering a specific period—in this case, from June 13 to July 13, 2025.
This holistic approach offers an accurate snapshot of how much a group is capturing public attention and how their presence resonates across different platforms and demographics.
For BLACKPINK to top this list once again underscores their ability to consistently engage fans and media alike.
BLACKPINK’s Brand Reputation Score Soars
In this latest report, BLACKPINK achieved an outstanding brand reputation index score of 8,488,643, representing a significant increase of 35.20 percent from the previous month’s score.
This impressive jump reflects the group’s recent activities, including their ongoing world tour, music releases, and endorsement campaigns, all of which have contributed to heightened public interest.
Such a substantial boost in brand value is not a mere coincidence but the result of BLACKPINK’s strategic engagement with fans and media, as well as their dynamic performances that continue to captivate global audiences.
Keywords Reflecting Public Interest
A deeper dive into the keywords associated with BLACKPINK during this period reveals the focus areas that have driven their brand value.
Terms such as “JUMP,” “Full group,” and “Goyang concert” highlight the excitement around their live performances and tours.
The group’s highly anticipated comeback and various media appearances are also reflected in high-ranking related terms like “Comeback,” “Perform,” and “All-kill”—a K-pop term referring to topping all music charts simultaneously.
These keywords not only capture the fans’ enthusiasm but also show how BLACKPINK remains at the forefront of the K-pop scene, commanding attention with every new project.
Positivity and Public Sentiment
Public sentiment surrounding BLACKPINK continues to be overwhelmingly positive, with a positivity rating of 94.69 percent.
This suggests that the group maintains a favorable image and strong emotional connection with their fanbase and the general public.
In an industry where reputation can fluctuate rapidly, BLACKPINK’s ability to maintain such a high positivity rating demonstrates their professionalism, authenticity, and the deep loyalty of their fans.
BLACKPINK’s Place Among Other Leading K-Pop Girl Groups
While BLACKPINK holds the number one spot, the Korean Business Research Institute also released the rankings for the top 30 K-pop girl groups by brand value for July 2025.
Following BLACKPINK are prominent groups like IVE, TWICE, and Red Velvet, which continue to enjoy strong support and recognition.
Other well-known names such as OH MY GIRL, (G)I-DLE, FIFTY FIFTY, LE SSERAFIM, aespa, and MAMAMOO also feature on the list, showcasing the diverse and competitive landscape of female K-pop groups.
These rankings highlight the growing global reach of K-pop girl groups and the increasing importance of brand reputation in a digital age where online presence is critical to success.
What Keeps BLACKPINK at the Top?
Several factors contribute to BLACKPINK’s continued reign as the top brand-value girl group. First and foremost is their consistent release of hit music and captivating live performances.
Their 2025 world tour, which has spanned continents and drawn massive crowds, has solidified their connection with fans worldwide and enhanced their global profile.
Additionally, BLACKPINK members individually engage in numerous endorsement deals, fashion campaigns, and media appearances.
Their collaboration with luxury brands such as Chanel, Dior, and Celine elevates their status beyond music into the realms of fashion and lifestyle, broadening their appeal and increasing their visibility.
Social media also plays a significant role. With millions of followers across platforms, BLACKPINK’s social media activity drives engagement, buzz, and international fan participation, which are key components of the brand reputation index.
The Cultural Impact of BLACKPINK
BLACKPINK’s influence extends beyond just music charts and brand rankings. They are cultural ambassadors who have helped propel K-pop to a truly global phenomenon.
Their ability to break language and cultural barriers with infectious music, distinctive styles, and powerful messages of confidence and empowerment resonates with millions.
This global cultural footprint is a crucial reason why they remain top of mind not only in South Korea but across the world.
Looking Ahead
As BLACKPINK continues to expand their musical and commercial endeavors, their brand value is expected to remain strong.
With upcoming releases, international tours, and potential new collaborations on the horizon, the group is well-positioned to keep their spot as the leading K-pop girl group in brand value rankings.
Their success story offers a blueprint for longevity and influence in the fast-paced entertainment industry, proving that with talent, strategy, and connection to fans, global stardom is sustainable.
