Cube Entertainment’s rising rookie boy group NOWZ is proving their momentum is only growing stronger—and their latest release has the numbers to prove it.
On July 15, 2025, Hanteo Chart officially confirmed that NOWZ’s first mini album “IGNITION” sold a staggering 150,833 copies in its first week (July 9–15), nearly doubling their previous record of 76,549 copies, set in 2024 with their single album “NOWHERE.”
This remarkable achievement marks their most successful release to date and solidifies their place among K-pop’s most promising rookie groups.
From NOWADAYS to NOWZ: A Rebrand That Paid Off
This comeback marks a new chapter for the group, as it’s their first release under the name “NOWZ”, following a recent rebranding from their original name, NOWADAYS.
The name change, announced earlier this year, was part of Cube’s strategy to refresh the group’s image and streamline their branding.
Shorter, punchier, and easier to remember, “NOWZ” reflects the group’s energetic, present-focused identity—highlighting their readiness to make their mark “now.”
And judging by the success of “IGNITION,” that rebrand is already proving effective.
About the Album: “IGNITION”
Released on July 9, “IGNITION” features a dynamic blend of genres, showing off NOWZ’s vocal, rap, and performance abilities.
The title track delivers high-impact choreography and a bold concept, signaling their growth since debut.
The album includes multiple B-sides that highlight each member’s unique tone, with many fans praising the cohesive storytelling and musical evolution.
Critics and fans alike have noted the improvement in production quality and musical maturity, applauding Cube Entertainment’s commitment to supporting the group’s development.
Rising Rookie Momentum
NOWZ debuted as NOWADAYS under Cube Entertainment in 2024 and quickly gained attention with their youthful energy, tight choreography, and catchy debut single “NOWHERE.”
While their initial sales were modest, the group showed steady growth through online engagement, fanbase building, and steady promotional activities.
This recent sales spike is a major milestone—not just commercially, but also symbolically. It signals their transition from rookies to serious contenders on the fourth-generation K-pop scene.
Who Are NOWZ?
While individual members are still gaining recognition, NOWZ has become known for their tight group dynamic, performance versatility, and synchronized stage presence. Fans often highlight their teamwork, humility, and hunger to grow.
Their agency, Cube Entertainment, is home to major K-pop acts such as BTOB, (G)I-DLE, and formerly PENTAGON, positioning NOWZ as the next-generation flagship boy group under the label.
Fans Celebrate the Win
Social media exploded with excitement following Hanteo’s announcement. Hashtags like #NOWZ_IGNITION, #NOWZCOMEBACK, and #NOWZFirstWinSoon began trending across Korean and international platforms.
Fandoms praised the group’s persistence and improvement since debut, with many noting that the name change seemed to mark a psychological and creative “reset” for the group.
What’s Next?
With “IGNITION” off to a powerful start, eyes are now on whether NOWZ will land their first music show win in the coming weeks—a significant benchmark for any rookie group.
Cube Entertainment is also expected to ramp up domestic and international promotions, including variety show appearances, fan meetings, and possible tour stops if demand continues to rise.
In a saturated K-pop market, rebranding can be risky—but for NOWZ, the gamble is paying off. With “IGNITION,” they’ve launched a new era marked by confidence, growth, and record-breaking success.
As first-week sales nearly double their previous best, NOWZ has proven one thing clearly: their time is now.
