K-pop boy group TREASURE is once again capturing fans’ hearts and imaginations—this time through a beautifully cinematic teaser for their upcoming music video, “EVERYTHING.”
The emotional B-side track from their latest mini album “LOVE PULSE” is receiving the full visual treatment, and the group has teased fans with a stunning sneak peek ahead of its official release.
On September 17 at midnight KST, TREASURE surprised fans by unveiling a music video teaser poster for “EVERYTHING,” signaling that a full MV for the track would be released just two days later, on September 19 at midnight KST.
A teaser video followed soon after, sending the fanbase into a frenzy with its movie-like visuals, emotional tone, and romantic concept.
This marks another ambitious move for TREASURE, who continue to blur the lines between album promotions and storytelling.
While music videos for B-side tracks are less common in the K-pop industry, especially with this level of production quality, TREASURE is once again proving that they are not afraid to go the extra mile to deliver memorable content to their fans—known as TEUME.
A Glimpse into “EVERYTHING”: A Story of Love and Longing
The teaser for “EVERYTHING” feels more like a short film than a standard music video. With sweeping camera work, melancholic lighting, and emotionally expressive shots of the members, the video sets up what appears to be a deeply romantic and introspective narrative.
The song itself is rumored to delve into themes of unconditional love, yearning, and the desire to protect someone who means everything.
Though just a teaser, it’s clear the group is leaning into more vulnerable territory with this track—both lyrically and visually.
Fans are already praising the teaser for its cinematography, color grading, and the members’ acting skills, which hint at a more mature and emotionally rich concept compared to some of their previous high-energy title tracks.
This isn’t just a simple performance video—it looks to be a fully realized story, and that’s fueling major anticipation leading up to the release.
Part of the “LOVE PULSE” Era: Breaking Records and Expanding Horizons
“EVERYTHING” is a standout track from TREASURE’s recently released mini album, “LOVE PULSE,” which dropped earlier this month.
The album has already been a massive success, with TREASURE breaking their own first-week sales record, a testament to their rapidly growing global popularity.
“LOVE PULSE” features a balanced mix of upbeat pop tracks and emotional ballads, showcasing the group’s versatility.
While the title track grabbed initial headlines with its catchy chorus and energetic choreography, “EVERYTHING” quickly emerged as a fan-favorite B-side, praised for its lyrical depth and vocal focus.
By choosing to release a full-fledged music video for “EVERYTHING,” YG Entertainment is acknowledging not only the track’s popularity but also TREASURE’s ability to carry a multi-dimensional concept, even with non-title songs.
This move also highlights a shift in how B-sides are viewed—not just as album fillers, but as equally meaningful artistic expressions.
TREASURE in the Spotlight: From Stage Kings to Screen Darlings
The buzz surrounding “EVERYTHING” comes at a time when TREASURE is also expanding their presence across various forms of media.
They’re currently featured on two major variety shows:
- “Idol Festa Attack”, a music-centered reality show offering behind-the-scenes moments and playful group dynamics.
- “Shining SOLO,” a dating-themed reality show where the members explore fictional dating scenarios—an unusual but entertaining format that has fans hooked.
These appearances show the group’s range not just as performers but as entertainers capable of leading variety shows and carrying narrative-driven content.
With their rising popularity both on stage and on screen, TREASURE is cementing their status as multi-faceted idols with a promising future in both music and media.
A Moment Fans Won’t Want to Miss
The full music video for “EVERYTHING” will drop on September 19 at midnight KST, and anticipation is at an all-time high.
The teaser alone has sparked thousands of reactions on social media platforms like X (formerly Twitter), TikTok, and YouTube, with fans analyzing every frame for hints about the storyline and aesthetic.
The group’s decision to spotlight a B-side track in such a grand way speaks volumes about their creative ambitions and the faith their agency has in their artistic direction.
It’s a bold move—and one that’s already paying off in terms of buzz and excitement.
Whether you’re a longtime TEUME or a curious K-pop listener, “EVERYTHING” promises to be an emotional ride, one that blends heartfelt music with top-tier visuals and storytelling.
Be sure to mark your calendars for September 19, and prepare to fall in love with TREASURE all over again.
