The Korean Business Research Institute has released its advertisement model brand reputation rankings for the month of November, highlighting the public figures who generated the most buzz and influence in advertising campaigns.
These rankings are compiled through an analysis of big data related to advertisement models, measuring factors such as consumer participation, media coverage, communication, and community awareness.
For the November report, the institute analyzed data collected between October 5 and November 5 to evaluate the brand value and public interest surrounding various celebrities who are active as advertisement models.
BLACKPINK’s Jennie secured the No. 1 position this month with a brand reputation index of 2,415,394. Jennie has continued to demonstrate strong influence in the advertising and fashion industries through numerous brand partnerships and campaigns.
In her keyword analysis, the most highly ranked related phrases included “advertisement,” “brand ambassador,” and “fashion.” Her related terms included “luxurious,” “trendy,” and “influence,” reflecting her strong presence in the global fashion and luxury market. Jennie’s positivity-negativity analysis also revealed a positive reaction rate of 92.76 percent, indicating overwhelmingly favorable public sentiment.
Singer Lim Young Woong ranked second with a brand reputation index of 2,084,575. Known for his immense popularity among fans and the general public alike, Lim Young Woong has consistently been selected as an advertising model for numerous brands. His strong public image and wide-reaching appeal continue to make him a highly sought-after figure in the advertising industry.
IVE’s Jang Won Young claimed third place with a brand reputation index of 1,873,642. As one of the most recognizable fourth-generation K-pop idols, Jang Won Young has become a prominent face in advertising campaigns across various industries, including fashion, cosmetics, and lifestyle brands. Her influence as both an idol and a model has helped maintain her strong position within the rankings.
Professional soccer player Son Heung Min ranked fourth with a brand reputation index of 1,652,408. Widely recognized for his achievements on the international football stage, Son Heung Min has also become a highly desirable advertisement model for brands looking to connect with global audiences. His strong reputation and sportsmanship continue to resonate with consumers.
Actor Kim Soo Hyun rounded out the top five with a brand reputation index of 1,543,221. With his long-standing popularity and continued success in television dramas and endorsements, Kim Soo Hyun remains one of the most influential actors in advertising campaigns.
Other celebrities who ranked within the top ten included BTS in sixth place, NewJeans in seventh, IU in eighth, Lee Jung Jae in ninth, and Park Bo Gum in tenth. Each of these figures continues to maintain strong brand influence through their widespread popularity and ongoing endorsement activities.
The remainder of the top 30 list features a mix of actors, singers, athletes, and entertainers who have demonstrated notable advertising impact during the analysis period. These individuals continue to attract attention from major brands seeking well-known figures with strong public recognition.
The complete top 30 advertisement model brand reputation rankings for November are as follows:
- BLACKPINK’s Jennie
- Lim Young Woong
- IVE’s Jang Won Young
- Son Heung Min
- Kim Soo Hyun
- BTS
- NewJeans
- IU
- Lee Jung Jae
- Park Bo Gum
- Cha Eun Woo
- Kim Yuna
- Lee Byung Hun
- Ahn Bo Hyun
- Han So Hee
- Lee Se Young
- Kim Ji Won
- Park Eun Bin
- Kim Hye Soo
- Lee Min Ho
- Kim Go Eun
- Jung Hae In
- Shin Min Ah
- Kim Seon Ho
- Lee Jong Suk
- Kim Tae Ri
- Gong Yoo
- Kim Yoo Jung
- Park Seo Joon
- Bae Suzy
The rankings demonstrate the continued influence of entertainers and public figures who play significant roles in shaping consumer trends and brand recognition through their endorsement activities.
As brands increasingly rely on celebrity partnerships to reach wider audiences, these rankings provide insight into which stars currently hold the strongest presence in the advertising landscape.
- Who ranked first in the November advertisement model brand reputation rankings?
BLACKPINKu2019s Jennie ranked first with a brand reputation index of 2,415,394.
- What factors are considered in the advertisement model brand reputation rankings?
The rankings are based on consumer participation, media coverage, communication, and community awareness.
- Which celebrity ranked second in the November rankings?
Singer Lim Young Woong ranked second with a brand reputation index of 2,084,575.
- What was the brand reputation index of IVEu2019s Jang Won Young?
IVEu2019s Jang Won Young had a brand reputation index of 1,873,642, ranking third.
- Who were the top five celebrities in the November advertisement model brand reputation rankings?
The top five were Jennie, Lim Young Woong, Jang Won Young, Son Heung Min, and Kim Soo Hyun.
- How many celebrities were included in the complete top 30 advertisement model brand reputation rankings?
The complete top 30 list includes a mix of actors, singers, athletes, and entertainers.
