The Korean Business Research Institute has released its latest brand reputation rankings for drama actors, highlighting which performers generated the most buzz over the past month.
According to the institute, the rankings were compiled using a comprehensive analysis of big data collected from October 12 to November 12. The evaluation examined media coverage, consumer participation, interaction levels, and community engagement for 50 actors who appeared in dramas during that time frame.
By measuring these factors together, the report aims to determine which actors are attracting the strongest public attention and influence within the Korean entertainment industry.
Taking the top spot in November’s ranking is 2PM member and actor Lee Junho, who currently stars in the drama “Typhoon Family.” Lee Junho achieved a brand reputation index of 4,313,348, placing him firmly ahead of the other actors analyzed in the report. His performance and continued popularity appear to have fueled strong online discussion and media exposure over the past month.
In the keyword analysis associated with his ranking, phrases such as “Typhoon Family,” “I Love Junho,” and “romance master” appeared among the most frequently linked terms. Meanwhile, related terms connected to the actor included “transform,” “all-kill,” and “heart fluttering.”
The report also noted that Lee Junho’s positivity-negativity analysis recorded 92.20 percent positive reactions, suggesting overwhelmingly favorable public sentiment toward his recent activities and performance.
Coming in second place for November is Kim Woo Bin, who recently drew attention for his role in the drama “Genie, Make a Wish.” The actor earned a brand reputation index of 4,182,287, placing him just behind Lee Junho. Kim Woo Bin has maintained a strong presence in both media coverage and online discussions thanks to the continued popularity of his recent projects.
The next two positions in the ranking were claimed by the leading stars of the drama “A Hundred Memories.” Actress Shin Ye Eun secured third place with a brand reputation index of 2,758,691, reflecting the growing attention surrounding her performance in the series. Close behind her in fourth place is Kim Da Mi, who recorded a brand reputation score of 2,572,408 for the month.
Rounding out the top five is Suzy, another star of “Genie, Make a Wish.” The singer-actress achieved a brand reputation index of 2,554,083, demonstrating her continued influence across both music and acting audiences.
Beyond the top five, several well-known actors also appeared prominently in the rankings. Heo Nam Jun claimed sixth place, followed by Kim Min Ha in seventh and veteran actor Ryu Seung Ryong in eighth. Kim Young Kwang ranked ninth for the month, while actor and singer Rowoon completed the top ten.
Other notable names included Jun Ji Hyun, Song Joong Ki, Lee Young Ae, Jung Il Woo, and Jeon Yeo Been, all of whom maintained strong brand presence due to their recent drama appearances and media exposure.
Brand reputation rankings from the Korean Business Research Institute are widely followed within the Korean entertainment industry because they provide insight into public engagement trends surrounding actors and ongoing drama projects. As new series premiere and ongoing dramas build momentum, the rankings often shift month to month depending on audience reactions and media coverage.
With several high-profile dramas continuing to air and new productions preparing for release, the competition among actors for public attention is expected to remain intense in the coming months.
- Who topped the November brand reputation rankings for drama actors?
Lee Junho from 2PM topped the November brand reputation rankings with a score of 4,313,348.
- What factors were considered in the brand reputation rankings?
The rankings were based on media coverage, consumer participation, interaction levels, and community engagement.
- Which actor came in second place in the November rankings?
Kim Woo Bin secured second place with a brand reputation index of 4,182,287.
- What was Lee Junho's positivity-negativity analysis score?
Lee Junho recorded a positivity-negativity analysis score of 92.20 percent positive reactions.
- Who were the top five actors in the November brand reputation rankings?
The top five actors were Lee Junho, Kim Woo Bin, Shin Ye Eun, Kim Da Mi, and Suzy.
- Why are brand reputation rankings important in the Korean entertainment industry?
They provide insight into public engagement trends surrounding actors and ongoing drama projects.
