The Korean Business Research Institute has released its latest brand reputation rankings for rising stars, highlighting public figures who generated significant buzz and engagement over the past month.
The rankings were compiled through an analysis of several key indicators that reflect public interest and influence. These include media coverage, consumer participation, interaction levels, and community awareness related to various rising stars.
The institute analyzed big data collected between October 30 and November 30 to determine which figures had the strongest presence across media platforms and online communities during that period.
According to the results, trot singers dominated the top positions in this month’s rankings. Kim Yong Bin secured the No. 1 spot with a brand reputation index of 2,502,915, placing him at the forefront of the list. His strong performance in the rankings reflects growing public attention and discussions surrounding his activities.
Park Ji Hyeon followed closely behind in second place with a brand reputation index of 2,388,095. Like Kim Yong Bin, the trot singer has been gaining increased recognition and popularity, contributing to the genre’s strong showing at the top of this month’s list.
2PM member and actor Lee Junho ranked third for November with a brand reputation index of 2,315,958. Lee Junho continues to maintain strong public interest due to his ongoing acting projects and established reputation as both a singer and performer.
Actor Park Jeong Min rose to fourth place with a brand reputation index of 2,291,344. His ranking saw a notable improvement compared to the previous month, with his score increasing by 28.03 percent since October, indicating a significant rise in public engagement and media attention.
Rounding out the top five for November was actor Byeon Woo Seok, who achieved a brand reputation index of 2,265,524. The actor has continued to attract attention following the popularity of his recent projects, contributing to his strong placement in the rankings.
The full list of the top 30 rising stars for this month is as follows:
Kim Yong Bin
Park Ji Hyeon
2PM’s Lee Junho
Park Jeong Min
Byeon Woo Seok
KiiiKiii
Stray Kids
Kim Yeon Koung
Faker
DAY6
Lee Je Hoon
Choi Woo Shik
WOODZ (Cho Seung Youn)
BIBI
Go Youn Jung
Kang Ha Neul
Park Seo Jin
Kim Do Yeong
Rowoon
BABYMONSTER
Lee Jun Young
ENHYPEN
Ahn Sung Hoon
Lee Jun Hyuk
Lee Soo Ji
Seo Kang Jun
QWER
Kim Min Ha
Jo Yuri
TWS
- What are the brand reputation rankings for rising stars?
The brand reputation rankings for rising stars are compiled by the Korean Business Research Institute, highlighting public figures who generated significant buzz and engagement over the past month.
- What indicators are used to determine the brand reputation rankings?
The rankings are based on media coverage, consumer participation, interaction levels, and community awareness related to various rising stars.
- Who ranked first in the November brand reputation rankings?
Kim Yong Bin ranked first with a brand reputation index of 2,502,915.
- Which trot singer ranked second in the November rankings?
Park Ji Hyeon ranked second with a brand reputation index of 2,388,095.
- Who were the top five rising stars in November?
The top five rising stars were Kim Yong Bin, Park Ji Hyeon, Lee Junho, Park Jeong Min, and Byeon Woo Seok.
- What time period was analyzed for the brand reputation rankings?
The analysis was conducted on big data collected between October 30 and November 30.
