Amid growing uncertainty about the future of NewJeans, a recent revelation has left fans disappointed over what appears to be a major missed opportunity for the group. Set designer Gary Card shared on Instagram that he had created an elaborate set for a brand collaboration with Calvin Klein, which ultimately was never used. Although he did not directly name the group, visual clues such as a large blue bunny, widely recognized as NewJeans’ mascot, and a prominent “NewJeans” installation made the connection clear.
Card expressed regret that the project was never realized, describing the set as something he had been proud of and saddened to see unused. The disclosure quickly gained attention online, with many fans reacting emotionally to the idea that the group missed out on a high-profile global collaboration.
The situation sparked debate among netizens, with criticism directed toward HYBE and ADOR, the agencies associated with NewJeans. Some blamed company decisions for the lost opportunity, while others argued that multiple parties, including former creative director Min Hee Jin and even individuals close to the group, may share responsibility.
Online discussions reflected mixed opinions, with some expressing frustration and disappointment, while others pointed out the complexity of the group’s legal and management situation. The revelation has intensified concerns about NewJeans’ stalled activities and raised questions about how internal conflicts may be affecting their career trajectory.
