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Behind the Scenes: BLACKPINK’s “JUMP” MV Revealed!

By , Kpop Trend Forecaster 1 min read Updated

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On July 15, fans got a special treat with behind-the-scenes footage from BLACKPINK’s highly anticipated “JUMP” music video shoot.

The video showcases the real sets, physical props, and live filming featuring Jennie, Jisoo, Rosé, and Lisa.

Jennie (Credit: YouTube)

etizens have praised the clip for highlighting the hard work and dedication of both BLACKPINK and the production team, while also addressing concerns about the rumored use of AI in the MV’s creation — confirming everything was done the traditional, hands-on way.

Jisoo (Credit: YouTube)

Jennie and Jisoo also shared pre-production glimpses of the viral hit on Instagram, with fans eagerly awaiting similar posts from Lisa and Rosé.

If you haven’t seen the official “JUMP” MV yet, it’s worth a watch to experience BLACKPINK’s signature style and energy!

Kpop Trend Forecaster

Harper West analyzes K-pop performance through comparative data modeling and longitudinal tracking. She focuses on how releases evolve over time across platforms, identifying sustained growth versus short term spikes. Her work integrates engagement metrics with release strategy to clarify performance drivers.

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