Stray Kids’ “MEGAVERSE” Music Video Surpasses 100 Million Views, Cementing Their Reign in the K-Pop Megasphere

Stray Kids has once again proven their immense global influence and unwavering popularity with a major milestone that only further solidifies their status as one of K-pop’s most powerful groups. On the morning of July…

BE:LIFT LAB Launches Global Audition ‘ON THE WAY’ to Discover the Next ENHYPEN or ILLIT

BE:LIFT LAB, the powerhouse label behind global sensations ENHYPEN and ILLIT, has announced a new and ambitious audition project titled ‘2025 BE:LIFT LAB BOY GROUP AUDITION: ON THE WAY.’nnOfficially revealed on July 11 through their…

ZEROBASEONE Reveals Pre-Release Single “SLAM DUNK” Ahead of Highly Anticipated Comeback

Rising fourth-generation K-pop sensation ZEROBASEONE is preparing to take over the summer charts with a brand-new pre-release single titled “SLAM DUNK,” scheduled for release on July 23 at 6 p.m. KST. The announcement was made…