K-pop Giants Go Global: JYP and HYBE Shine Abroad, SM Reigns at Home & YG’s Path Blurry?

In the competitive market of K-pop, entertainment agencies strategically analyse global markets to expand their reach and revenue streams. The top four agencies—HYBE, JYP Entertainment, SM Entertainment, and YG Entertainment—exhibit distinct patterns in their sales…

BLACKPINK’s Jennie Extends Partnership with HERA: A Testament to Global Beauty Influence

In a strategic move aimed at bolstering its global presence, AmorePacific’s beauty brand HERA has announced the renewal of its model contract with BLACKPINK’s Jennie, as reported on April 1st. With this extension, HERA aims…