BLACKPINK’s “SHUT DOWN” Achieves Major Milestone: 700 Million Views on YouTube

BLACKPINK continues to demonstrate their unshakable dominance in the music industry, even amidst their extended hiatus. The group’s music video for “SHUT DOWN” has officially reached a monumental 700 million views on YouTube, becoming their…

LISA’s “Born Again” Achieves Historic Debut with 10.8 Million Views in 24 Hours on YouTube

LISA, the globally renowned member of BLACKPINK, has once again made waves with the release of her latest music video, “Born Again,” featuring Doja Cat and RAYE.This collaboration has already cemented itself as a major…

Rosé Shatters Records with ‘APT.’ as Fastest K-pop Song to Earn Platinum in the UK

Rosé, member of the global sensation BLACKPINK, continues to solidify her place in music history with her latest accomplishment. On February 7, 2025, the British Phonographic Industry (BPI) officially certified Rosé’s collaboration with Bruno Mars,…

How BLACKPINK Changed the Perception of Girl Groups in K-Pop – Their impact on the industry

Since their debut in 2016, BLACKPINK has redefined the global perception of K-Pop girl groups. Comprising Jisoo, Jennie, Rosé, and Lisa, the quartet has achieved unprecedented international acclaim. Their success has not only elevated them…