COMEBACKSGROUPS

CRAVITY Shocks Fans with Sudden Rebrand and Leadership Change Ahead of New Album

Mason Turner
By MASON TURNER | | 1 min read
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Fourth-generation boy group CRAVITY surprised fans on June 4 by unveiling a fresh new logo and announcing a major team restructure.

The group revealed that Serim would be stepping down as leader, with Wonjin and Hyeongjun taking over the leadership roles.

Alongside these changes, CRAVITY shared a bold comeback teaser for their second full album, Dare To Crave, set to release on June 23, 2025.

CRAVITY (Credit: YouTube)

While fans expressed excitement for the new chapter, many also felt nostalgic and emotional about the end of an era with the original logo and Serim’s leadership.

Despite mixed feelings, supporters are hopeful this shift will bring fresh energy and growth for the group.

Written by Mason Turner Senior Editor Kpop, Content, Strategy, Trends, Fandom, Reviews, Publishing Mason Turner has 8 years of experience in editorial management and holds a degree in Communications with certification in digital publishing and workflow optimization.

Mason Turner manages K-pop editorial output with an emphasis on structure, consistency, and publication efficiency. He refines content pipelines, ensuring articles meet accuracy and formatting standards before release. His approach integrates editorial judgment with performance data to maintain relevance across topics. He focuses on scalable processes that support high volume publishing without compromising quality.

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