Lee Min Ho in Talks to Headline Unique New Rom-Com 'But Your Love'

Hallyu megastar Lee Min Ho is eyeing a highly anticipated return to the small screen with a brand-new television series that promises to blend the classic charm of workplace romantic comedies with the cutting-edge world of digital entertainment.

On July 2, 2026, Korean media outlet JTBC reported that the actor is currently in discussions to play the lead role in an upcoming drama series tentatively titled “But Your Love” (also translated from Korean as “Virtual Love”).

The news has sent waves of excitement through the global television community, signaling a potentially fresh, comedic, and highly contemporary role for one of the industry’s most recognizable leading men.

Shortly after the initial media reports broke, the actor’s management label formally addressed the casting rumors to clarify his current stance on the project.

In response to the reports, JTBC’s agency MYM Entertainment shared,

“Lee Min Ho received an offer to star in the new drama ‘But Your Love,’ and he is reviewing the offer.”

While the casting has not yet been set in stone, the confirmation that he is actively evaluating the script has fueled intense speculation regarding who will join him as his leading lady and how his unique character will come to life on screen.

A Quirky Tech-Age Premise: Secret Identities and Virtual Fandoms

Planned as a tightly paced 12-part series, “But Your Love” offers a distinct modern twist on the classic “secret identity” romance trope.

The storyline centers around an ordinary corporate employee who finds herself completely drained by the grueling, repetitive nature of her daily career.

To endure her tough and dry life, she turns to a modern escape: investing her emotional energy into a rising virtual idol group, finding deep comfort and joy in one specific digital member.

The central conflict kicks into high gear when she stumbles upon a shocking reality- the virtual idol she coordinates her life around is actually her flesh-and-blood superior at her physical workplace.

Lee Min Ho via YouTube

The project will be steered behind the scenes by director Jang Young Seok, who previously demonstrated a strong eye for compelling pacing and character dynamics in “The Winning Try.”

The creative team aims to explore the sharp contrasts between an artificial, polished digital persona designed for public adulation and the chaotic, deeply flawed realities of human corporate life.

By leaning heavily into the blooming phenomenon of virtual idols- a major real-world entertainment trend in South Korea- the drama intends to deliver sharp social commentary on modern coping mechanisms alongside its central romantic narrative.

From Prickly Executive to Digital Pop Star: Lee Min Ho’s Proposed Role

Should he officially sign onto the project, Lee Min Ho is slated to portray Cha Wook Hyun, the general director of a prominent gaming company.

On paper, Wook Hyun appears to be an elite individual who is entirely perfect in every measurable way- boasting sharp intelligence, striking visuals, and immense professional success.

However, his interpersonal skills tell a drastically different story.

Within the walls of his company, he is notorious for being a cold, demanding, and incredibly prickly boss, ultimately earning him the absolute worst performance reviews and lowest popularity ratings among the internal staff.

The true comedic and dramatic meat of the role lies in Wook Hyun’s unexpected secondary career.

Through a bizarre and yet-to-be-revealed turn of events, this rigid, unpopular corporate executive winds up making a secondary debut as a member of a vibrant virtual idol group.

Striking a balance between playing a stern, unlikable manager in the office and embodying a charismatic, comforting digital avatar will allow Lee Min Ho to showcase an expansive comedic range that diverges from his traditional, purely protective “prince charming” roles of the past.

Production Timeline and the Actor’s Packed 2026 Slate

The announcement for “But Your Love” arrives during an incredibly active period for the veteran actor.

If he chooses to accept this latest television offer, it will officially mark Lee Min Ho’s first traditional drama series in two years following his work on the high-profile sci-fi romance “When the Stars Gossip.”

Also, fans of the actor will not have to wait long to see him back on screens of a different kind, as he is currently gearing up for the highly anticipated premiere of his upcoming feature film, currently carrying the literal title “Assassin(s).”

As of July 2026, the production team behind “But Your Love” is moving at a rapid pace to secure the rest of its primary cast.

Auditions and casting calls are actively underway to find the ideal female lead capable of matching Wook Hyun’s prickly office energy and digital fandom devotion.

The network and production houses have established an ambitious timeline, aiming to finalize pre-production logistics and officially break ground on principal photography before the end of the calendar year.

With filming targeted to commence before winter, K-drama enthusiasts are keeping a close watch on further casting confirmations.