Global icon G-Dragon has partnered once again with his agency Galaxy Corporation and beverage giant Buruguru to release an exciting new product under his fashion brand PeaceMinusOne.
Following the remarkable success of the original PeaceMinusOne Highball—which sold over 5 million cans in just three weeks—the collaborators are set to reveal the PeaceMinusOne Red Highball on May 27, marking a fresh chapter in their innovative drink lineup.
This special edition release is designed to coincide with Korea’s first-ever Aerospace Day, highlighting a space-themed concept that ties into the cosmic universe PeaceMinusOne is known for.
The Red Highball stands out as Korea’s first-ever fresh fruit, red wine-based highball, distinguished by its deep red color and the rich tannins drawn from red wine.
The flavor profile emphasizes natural fruit aromas, delivering a sophisticated and aromatic drinking experience that balances refinement with boldness.
Adding to its allure, the PeaceMinusOne Red Highball will be available for a strictly limited 88-day period and sold exclusively at select locations nationwide.
The launch event will be held at CU’s Olympic Park branch, which will be transformed into a “space station”-themed venue, reflecting the brand’s immersive universe.
On opening day alone, only 8,888 cans will be available, underscoring the product’s exclusivity.
This collaboration not only showcases G-Dragon’s multifaceted creativity but also reinforces PeaceMinusOne’s position at the intersection of fashion, culture, and lifestyle innovation.
Fans and consumers alike are eagerly anticipating the release, which promises a unique blend of flavor and concept wrapped in a limited-edition collectible.
