Although HYBE has faced ongoing criticism due to recent controversies, including its dispute with NJZ and allegations involving founder Bang Si Hyuk, the company is now receiving attention for a surprisingly wholesome reason. Netizens recently discovered that HYBE provides freshly made bungeoppang in its in-house cafeteria, and the perk has sparked widespread envy online.
Bungeoppang is a popular Korean winter street snack shaped like a fish and traditionally filled with red bean paste. Loved for its warm, sweet flavor, it holds strong nostalgic appeal in Korea. A viral post on Theqoo highlighted several HYBE idols enthusiastically talking about the cafeteria’s free bungeoppang, quickly drawing positive reactions from fans.
Members of TWS, LE SSERAFIM, and ILLIT shared their favorite flavors. TWS’s Dohoon mentioned matcha, sweet potato, and apple cinnamon varieties. ILLIT’s Yuna said she enjoyed red bean and sweet potato mozzarella options. LE SSERAFIM’s Eunchae confirmed the availability of sweet potato and an eye-catching Dubai chocolate flavor.
Photos indicate the pastries are made fresh on-site rather than outsourced, with HYBE reportedly purchasing a machine to prepare them in-house. This detail impressed many netizens even more.
Online comments expressed strong jealousy and excitement, especially about the Dubai chocolate version. For many, the simple yet thoughtful cafeteria perk briefly shifted focus away from controversy and painted HYBE in a more positive light.
