ITZY member Yeji has officially been appointed as the new global brand ambassador for the French luxury fashion house Roger Vivier.
On November 25, the brand announced that Yeji, who had already been working with Roger Vivier as a brand ambassador, has now been elevated to the position of global brand ambassador. In this expanded role, she will represent the luxury maison on an international scale, taking part in various global initiatives and collaborations.
The announcement was made in conjunction with the opening of Maison Vivier, a significant event celebrating the brand’s legacy and creative identity.
To commemorate the occasion, Roger Vivier highlighted its ongoing partnership with Yeji during a grand opening celebration held in Paris. The event brought together brand ambassadors and guests for an evening dedicated to honoring the maison’s heritage, craftsmanship, and artistic vision.
During the celebration, the brand recognized Yeji’s longstanding collaboration with Roger Vivier as an important part of the event.
With her new role as global ambassador, she is expected to continue working closely with the maison on a variety of activities. These include participation in major campaigns, special brand events, and several upcoming projects that will further showcase the partnership.
Roger Vivier also expressed that Yeji embodies the core values of the maison, which include elegance, creativity, and joie de vivre, a French expression meaning “joy of living.” According to the brand, her distinctive fashion sense reflects these ideals through a style that is both bold and contemporary while still aligning with the house’s timeless aesthetic.
Through this appointment, Yeji continues to strengthen her presence in the global fashion industry while representing Roger Vivier across international platforms.
