LE SSERAFIM’s debut at Coachella on April 13th was met with disappointment and criticism regarding their live singing abilities, especially from Korean netizens who expected better representation on the international stage.
Member Sakura’s response defending the group’s performance ignited further discussion and debate among fans and critics alike, adding fuel to the controversy surrounding their Coachella appearance.
Despite the backlash, LE SSERAFIM experienced a notable increase in its social media following. Their Instagram gained over 40 thousand new followers, and their Twitter account surpassed 1.7 million followers. Additionally, their TikTok account saw a significant boost, reaching over 10 million followers, with a gain of at least 34 thousand new followers.
These statistics indicate a correlation between the group’s controversial performance and their growing influence on social media. However, questions remain about the sustainability of this growth if LE SSERAFIM does not address criticisms and improve its singing skills.
LE SSERAFIM will have another opportunity to showcase their talent at Coachella on April 20th (KST). This upcoming performance presents an important moment for the group to redeem themselves and regain the support of their audience, both at home and abroad. It will be a chance for LE SSERAFIM to demonstrate their capabilities and prove their worth on the global stage.
