Lee Haein, who previously gained attention as an idol trainee, made a significant mark in the entertainment industry when she was appointed as the creative director for KISS OF LIFE.
Having joined the group from their pre-debut days, Haein played a pivotal role in guiding their creative vision and production through their debut and subsequent releases, including the recent hit single “Get Loud.”
However, during the group’s world tour, it was revealed that Haein had parted ways with the company, leaving fans and the group with bittersweet emotions.
In a recent interview, Lee Haein opened up about her decision to leave, reflecting on the journey she shared with the group.
She expressed deep gratitude toward the girls, describing them as “cool friends” she had met by chance, emphasizing that their collaboration had only been possible because of them.
She acknowledged the hard work and dedication required to release five albums in just over a year and was proud of the group’s efforts in executing each release better than she could have imagined.
She shared her hopes for the group’s future, wishing them health and a smoother path for their future promotions.
Her departure has left fans devastated, as they recognize her crucial role in shaping the group’s identity and success.
Haein’s sincere words have touched many, leaving fans reflecting on her contributions and expressing their sadness over her exit.
Her time as creative director will be remembered for her significant impact on KISS OF LIFE’s artistic vision and their rapid rise in the K-pop industry.
Despite her departure, her heartfelt gratitude and the bond she shared with the group remain etched in the memories of both the fans and the members of KISS OF LIFE.
