K-pop and high fashion collide once again as MEOVV’s Gawon is officially unveiled as the newest brand ambassador for Prada!
The luxury Italian fashion house announced the news on April 17, stating through their social media channels:
“Prada is pleased to announce Gawon, South Korean singer and member of the K-pop group MEOVV, as Prada’s brand ambassador.”
Gawon first turned heads back in February, attending the Prada Women’s Fall/Winter 2025 Collection show in Milan—where her chic presence and effortless elegance sparked buzz across fashion media. Now, the relationship is official.
In response to the appointment, Gawon shared:
“It’s truly an honor and I’m so thrilled to join Prada as an ambassador. I’ve long admired the brand’s vision and philosophy, and I’m happy to now be a part of its journey.”
This partnership cements Gawon’s rising influence not just in music, but also in the global fashion scene—joining a growing list of K-pop idols who are making major waves in luxury brand circles.
Congratulations to Gawon on this iconic new chapter!
