K-netizens Highlight Overlapping Advertisements & Promotions Between BTS & NewJeans

A recent post on “theqoo” has sparked discussion among netizens, highlighting the overlapping advertisements and promotional activities between BTS and NewJeans. The post lists various campaigns that were previously associated with BTS but later transferred…

GFriend’s Emotional Responses to Sudden Disbandment Resurface Amid HYBE-ADOR Feud

Recent revelations have stirred discussions online, revealing that most NewJeans members were initially scouted and trained under Source Music—the former agency of GFriend—before the girl group’s sudden disbandment. This revelation prompted many netizens to revisit…

HYBE Staff Expose Min Hee-Jin: Allegations Against NewJeans’s Success

On April 25th, a noteworthy post by an HYBE employee on the Blind community—a platform for office workers—drew attention to challenging CEO Min Hee-jin’s assertions regarding NewJeans’s independence from HYBE’s support. The employee’s post directly…

BLACKPINK’s Jennie Makes Impactful Debut on HYBE’s YouTube in Zico’s MV Teaser

On April 24th, Zico released the highly-anticipated MV teaser for “SPOT!”, his special collaboration project with BLACKPINK’s Jennie, igniting a wave of excitement among the fan community. In the brief 3-second teaser featuring Jennie, fans…