Recent images of singer Hwang Min Hyun and actor Song Kang at the Republic of Korea Army’s (ROK Army) new recruit training center have emerged on the internet. “Hwang Min Hyun, who enlisted on March…
BLACKPINK’s ‘Ice Cream’ Marks Their 6th Full-Group MV Surpassing 900 Million Views
BLACKPINK has achieved a thrilling new achievement with their music video for “Ice Cream”! As of April 7, around 12 p.m. KST, the collaboration between BLACKPINK and Selena Gomez, “Ice Cream,” has crossed the remarkable…
iKON’s Bobby and Chanwoo Set Military Enlistment Dates: Highlights
It’s common for South Korean male celebrities to enlist in the military as part of their mandatory service. It seems Bobby and Chanwoo from iKON are following suit with their enlistment dates announced by 143…
The Era of “2-Minute” Songs: Why K-Pop Songs Have Gotten Shorter?
A notable trend has emerged with a surge in songs lasting around 2 minutes. The prevalence of tracks under 3 minutes among top-ranking idol music signifies a marked departure from longer-form compositions, raising questions about…
K-pop Giants Go Global: JYP and HYBE Shine Abroad, SM Reigns at Home & YG’s Path Blurry?
In the competitive market of K-pop, entertainment agencies strategically analyse global markets to expand their reach and revenue streams. The top four agencies—HYBE, JYP Entertainment, SM Entertainment, and YG Entertainment—exhibit distinct patterns in their sales…
BLACKPINK’s Initial Encore Stage Draws Attention Amid ILLIT’s Controversy
Recently, ILLIT, HYBE’s youngest girl group, clinched their maiden music trophy with “Magnetic” and performed an encore on The Show stage. However, the live singing challenge highlighted vocal inconsistencies, particularly among the “Japanese line,” raising…
LE SSERAFIM’s Coachella Debut Promoted with Giant Billboard in the US
According to Source Music agency on April 6th, a large outdoor advertisement heralding LE SSERAFIM’s appearance at Coachella was erected in Los Angeles, California on April 1st local time. The 11m wide and 3.2m tall…
From K-Pop to Cosmetics: Jeon Somi’s Innovative Brand Journey
Jeon Somi’s recent venture into the cosmetics business has sparked significant interest within the entertainment and beauty industries. On April 2nd, the K-pop singer disclosed her makeup brand, ‘GLYF’, marking a noteworthy move as a…
TXT’s Comeback Performance and HYBE’s Strategy
TXT made their comeback on April 1 with the title track “Deja Vu,” showcasing a unique unisex “ballet core concept.” Despite initial attention, the song quickly lost traction on global music charts, including Spotify’s “Top…